1. Volvo means comfort and elegance, but it also means quality, safety and environmental protection. Volvo means "pull" and "roll forward". Its logo consists of sub-graphics: the first circle represents Mars, the god of war in Roman mythology, and is also the symbol of Swedish steel workers; The second part is diagonal, which aims to fix the mythological symbols of Mars on the grid and form the most obvious Alwar symbol. The first part is the registered trademark of Volvo, which uses ancient Egyptian fonts. This logo has been used since the first Volvo car and has become an obvious symbol of Volvo cars.
2. Attachment: Volvo's reasons:
3. In China, Volvo is at the bottom of the second-tier luxury, which is far from Lexus and Cadillac, not to mention bba, and its sense of existence is too low-key. In countries that buy cars to see brands, I'm afraid Volvo's sales performance can only be achieved by safety.
4. Compared with Cadillac, finidi, Jaguar, Lincoln and other old rivals, what are the price advantages of Volvo? Why do people buy brands when others have no advantage in price?