Trademark exclusive rights are the exclusive rights of registered trademarks, including positive rights and negative rights. Positive rights refer to the rights of the trademark holder to use, dispose and obtain profits from the approved registered trademark on the approved goods; negative rights refer to the trademark holder prohibiting others from using the approved goods or similar goods. The right to use a trademark that is identical or similar to a registered trademark. Trademark rights generally refer to the rights of trademark holders, including: the right to use registered trademarks, the right to use, benefit from, and dispose of general unregistered trademarks, and the right to use, benefit from, and dispose of unregistered trademarks that have been previously used and have a certain impact. rights and the right to prohibit others from using the same or similar trademarks on identical and similar goods