The key to the success of the Dior coffee brand lies in its diligent pursuit of product quality and service quality, as well as its unsatisfactory elegant environment and the humanistic Eurasian coffee culture. More than 10,000 DIO coffee people across the country adhere to DIO coffee's service principle of customer satisfaction, create a European and Asian coffee cultural atmosphere with Chinese characteristics for customers, and build "cafes of love" one after another. Dion, which was awarded the "China Famous Trademark", has known the importance of quality management from the beginning. In 2003, when the domestic coffee chain brand was just starting out, Dion took the lead in introducing the ISO9001 quality management system, becoming the first domestic coffee chain industry. Brands that have obtained this certification. Deo Coffee also knows that the needs of consumers are the biggest responsibility of the company. From the careful selection of materials, strict control of product production processes, to "service before customers ask", all employees follow the requirements of the ISO9001 quality management system. Adhering to the concepts of "sustainable management, lifelong learning, and service-oriented", we have built the unique spiritual outlook of Dior Coffee people. In 2006, Dior Coffee reached a new level and joined hands with Oracle, the world's second largest software company, to develop the Dior Coffee ERP project, laying a solid management foundation for future accelerated development. In the same year, Dio Coffee Food Company passed the international dual-system certification of ISO9001 and HACCP (International Food Hygiene Certification).

Years of hard work have enabled Deo Coffee to grow steadily and have been recognized by relevant industry authorities and governments. The DIO coffee brand has won authoritative international and domestic awards such as China's Top Ten Outstanding Franchise Brands and Singapore's FLA "International Franchise Award". With its mature management model and strong logistical support, Deo Coffee has been continuously rated as "China's Top 100 Chain Brands Most Suitable for Investment in 2004", "Franchise's Most Satisfied Headquarters" in 2004, and China's "100 Best Franchise Brands in 2005" Brand"; it was awarded the title of "The Most Influential Franchise Brand" by the China Chain Store and Franchise Association (CCFA) in 2005 and 2006; it was awarded the title of "The Most Influential Franchise Brand" by the Shanghai Chain Store and Franchise Association for three consecutive years from 2005 to 2007. Laurel; selected as one of the "Top 100 Catering Companies in China" by the China Cuisine Association for three consecutive years; and has attracted the attention of Reuters, BBC, CCTV, APEC and other media and institutions, and has been praised by the media as the leading local coffee brand in China. . In the 2005 ranking of China's top 100 restaurants, Dior Coffee ranked 30th and first in casual dining. In the latest "2008 China's Top 100 Catering" rankings released in 2009, Dior Coffee ranked 11th overall and first in casual dining. At the end of 2007, Carlyle Group, one of the world's largest investment funds, invested in Dior, which accelerated the development of Dior Coffee and had a profound impact on the entire coffee chain industry. "Accumulate life, imagine life", Dior Coffee provides a people-oriented culture and needs. With humanistic care, it creates a space for life perception, improves the quality and taste of life for customers, and achieves harmony, perfection and happiness... Looking forward to working together More partners and friends, let’s create a new world of coffee business together. ”

In the 21st century, coffee has become an indispensable drink in our lives. However, on the long journey to find coffee, it seems that we can feel the romance of countless people’s passion and adventure? Silent How did coffee that grew quietly deep in the forest be discovered and widely accepted around the world? And how did it begin to be cultivated? Among the countless legends about the discovery of coffee, there are two legends that are the most talked about. So, that’s the “Shepherd’s Story” and the “Arab Monk”? The former is the Christian discovery theory, and the latter is the Islamic theory. gt；gt; The Shepherd's Story There was a shepherd in Ethiopia in the 16th century. One day he found that the sheep he was raising suddenly kept jumping around. He found it very incredible. After careful observation, he realized what was going on. The sheep only ate one red fruit.

So he took the fruit and distributed it to the monks in the monastery. Everyone felt refreshed after eating it. It is said that the fruit was used as a refreshing medicine after that, and it was well received by the monks. Arab Monk In 1258, when Sheik Omar, the chief who was expelled by his tribe for committing crimes, wandered to Wasaba (located in Arabia) far away from his hometown of Mocha, he was so hungry and tired that he could no longer leave. When he was sitting on the root of a tree to rest, he found a bird flying and landing on the branch, calling with a very sweet sound that he had never heard before. He looked carefully and found that the bird was pecking at the fruits on the branches before it opened its throat and called out a beautiful cry, so he picked all the fruits in that area and put them into the pot and added water. Boil. Afterwards, it actually started to emit a strong fragrance. After drinking it, not only did it taste good, but my tired body and mind were also refreshed. So he picked many of these miraculous fruits and made soup for them when he met patients. Finally, because he did good deeds everywhere, the people in his hometown forgave his crimes, allowed him to return to Mocha, and praised him as a doctor. "Saint".

Romantic Story One of the most romantic stories about coffee is about Gabriel, a French naval officer who served on the island of Matinique. Mathieu. Germany. Klee's. When he was about to leave Paris, he managed to get hold of some coffee trees and decided to take them back to Martinique. That was around 1720 or 1723. He may have gone back and forth twice because the inoculations he brought the first time did not survive. What is certain is that, in the end, Germany. Klee set sail from Nantes with one of the best saplings, which he had always cared for. The saplings are kept in a glass box on the deck, which protects them from seawater splash and provides insulation. Germany. Klee's diary records how his ship was threatened by Tunisian pirates and survived a storm. The diary also mentioned that there was a man on the ship who was jealous of him and tried to destroy the naked tree, even breaking a branch during a fight. Later, the ship ran aground and the drinking water was no longer sufficient, so Dekley used his own water to water the naked sapling. It is used as a stimulant and is highly praised by some people. gt；gt; Regarding the origin of the term coffee, all historians seem to agree that the birthplace of coffee is Kaffa in Ethiopia. As for the name coffee, it is derived from the Arabic Qahwah-meaning plant beverage. . Later, when coffee spread to all over the world, it was named after its place of origin, KAFFA. It was not until the 18th century that it was officially named coffee.