Brand plays a very important role in the process of online marketing, and the proportion of clues brought by brand words in Baidu search promotion can reach 3%-5% or even higher, so it is very necessary to apply for brand protection.

1. how to apply for brand protection?

It is free to apply for brand protection. You only need to provide a copy of the trademark registration certificate, trademark use authorization certificate and a copy of the company's business license, which can be approved in about 3-5 working days. Brand protection will take effect after Baidu's bidding rules are refreshed. Please consult Baidu customer service in detail for the specific process.

2. What is the use of brand protection?

unauthorized accounts are prohibited from adding brand words that enterprises apply for protection to their ideas, but keywords can still be approved. Due to the existence of brand protection, it is difficult for competitors to be creative when putting in competing words, and the effect will be greatly reduced.

If the trademark has not been registered, it is recommended to register the trademark. At the same time, during the registration period, if a competitor puts in corporate brand words, he can be offline by complaining to customer service for many times or directly contacting the account manager of the competitor to negotiate such keywords.