trademarks and enterprise names are intellectual property rights, but each has its own legal system. Whether a trademark name is used as a shop name or not is an infringement depends on the specific situation. For example, a so-and-so restaurant is very famous all over the country, and there are many branches and the restaurant has applied for trademark registration. In this case, if you directly use someone else's trademark as the name of the store and also engage in catering services, it will cause consumers to misunderstand that it is a branch of that famous restaurant. No matter whether this misunderstanding has occurred or not, as long as there is the possibility of misunderstanding, then the name of this store is infringing. From the perspective of civil law, it violates the prior rights of others.

China is very big. If an enterprise chooses a store name, it happens that the font name is someone else's registered trademark, which is relatively easy to happen. It doesn't matter if the category of this trademark has nothing to do with the business project of this small shop, or if the consumers in the location of this small shop don't know the registered trademark. You use your store name and he uses his registered trademark.