Over the years, Bosideng has actively implemented its famous brand development strategy and owns three well-known Chinese trademarks: "Bosideng", "Xuezhongfei" and "Kangbo". In September 2007, Bosideng was jointly rated as a "China World Famous Brand Product" by the General Administration of Quality Supervision, Inspection and Quarantine and the China Famous Brand Strategy Promotion Committee, becoming the first "World Famous Brand" in the Chinese apparel industry. In 2009, it was awarded the title of "China's Leading Textile and Apparel Brand" by the China Textile and Apparel Industry Association. In 2011, Bosideng won the "China Industry Award", becoming the only company in the domestic consumer goods field to win this honor. In 2012, Bosideng's brand value was assessed by an authoritative organization to reach 24.5 billion yuan.
Bosideng
The "Bosideng" brand is the Group's flagship brand. In 2012, the Bosideng brand value reached 24.508 billion yuan as assessed by an authoritative organization. Bosideng's down jacket is a famous brand product in China, a national export inspection-free product and a national inspection-free product. Its sales have been far ahead in the country for 18 consecutive years (1995-2012). In 2007, Bosideng was rated as the only "world brand" in my country's clothing industry by the General Administration of Quality Supervision, Inspection and Quarantine of China.
Bosideng actively implements international standards and has successively passed China Environmental Labeling Product Certification, ISO9001:2000 Quality Management System Certification and ISO14001 Environmental Management System Certification. In 2008, it won the National Quality Award, the highest award in the field of quality management in China. The design style of Bosideng's down jackets is simple, natural and elegant. For 17 consecutive years (1997-2013), it has released fashion trends to the world on behalf of China's cold-weather clothing, promoted the transformation of down jackets from bloated to casual and fashionable, and improved the fashion taste of the industry. In 2008, Bosideng won the highest award of the China Brand Annual Awards - the Achievement Award. On September 18, 2008, the China Textile Industry Association awarded Bosideng the "China Industrial Award".
Bosideng is making every effort to build an international brand, and has joined forces with DuPont of the United States, Itochu of Japan, etc. to jointly develop the international market; and has become NIKE, COLUMBIA, NORTHFACE, BOSS, TOMMY, GAP, ELLE Waiting for a large number of internationally renowned brand partners.
Bosideng men's clothing is the benchmark brand of Bosideng Group's four-season extension. Since its launch, it has taken off rapidly in the fiercely competitive men's clothing market. Bosideng Men's Wear currently has nearly 1,000 marketing terminals including directly-operated stores in China, and its sales network covers the entire country.
As a "dark horse" in China's clothing industry, Bosideng men's clothing suddenly emerged in 2009. It has built China's first "business travel lifestyle men's clothing" brand and cooperated with many internationally renowned consulting, design, and public relations companies. , combined with the image endorsement of high-quality idol Wang Leehom, makes the brand image more tasteful, fashionable and international, and shapes the new trend of Chinese men's clothing.
Dedicated to providing modern clothing suitable for daily business, business trips, leisure vacations and other occasions, Bosideng's "Business Travel Life" men's clothing strives to incorporate practical and functional elements into the original business casual clothing design. Travel fashion elements allow them to enjoy a "light life" in the Formal business series, Business travel series, and Fashion fashion series.
Bosideng’s European headquarters was established in London in 2012 and opened the first Bosideng men’s series flagship store.
Snow Flying
China's famous trademark "Snow Flying" is a rising star in China's down clothing industry. Snow Flying urban casual clothing brand has been deeply loved by consumers for many years with its brand characteristics of vitality, enjoyment and fun. According to sales statistics of large-scale retail commodities across the country by the China Federation of Commerce and the China Commercial Information Center, the domestic market share of Xuezhongfei down jackets has ranked second in the industry for 13 consecutive years (2000-2012). The brand value of Xuezhongfei has been assessed by an authoritative organization to reach 6.576 billion yuan. Become one of the most growing brands in the apparel industry.
From 2002 to 2003, Xuezhongfei down jacket was recognized as a Chinese famous brand product and a national inspection-free product by the General Administration of Quality Supervision, Inspection and Quarantine. In 2007, Xuezhongfei was rated as a well-known trademark in China, and has been successively rated as the most famous innovative brand in 2006 and the designated supplier of Chinese famous and premium products. In the international market, Xuezhongfei casual wear has been certified as a green product by the U.S. Green Products Council and recommended as a high-quality technology product by the French Science and Technology Quality Supervision Committee.
Xue Zhongfei down jacket continues to enrich the brand connotation. Since 2012, it has cooperated with the world-renowned color trend survey agency-Béclair Company of France.
Kangbo
The Kangbo brand was founded in 1976 and is one of the six "Chinese Famous Brands" under the Bosideng Group.
The Kangbo brand is positioned as a simple style, with simple, fashionable and functional designs. The brand tone is mainly fashionable, natural and leisure, with the ultimate goal of "creating the first brand of winter leisure". The consumer group is mainly those with a mental age of 20-55 years old and pursues fashion, leisure and healthy life. The products are mostly made of soft and warm 90% high velvet, light and natural fabrics and rich colors, with neutral designs, suitable for home wear, outings, and outdoor leisure sports.
Kangbo brand down jackets have excellent quality and have passed the national inspection-free product and Chinese famous brand product certifications. It has been awarded China's Well-known Trademark, China's Aerospace Industry Partner, and China's Famous (Famous) Brand. It is one of the most competitive brands in China and one of the original brands with the most development potential in the apparel industry. According to statistics from the National Bureau of Statistics, the Kangbo brand ranked among the best among similar products in the national market in 2011.
Under the multi-brand strategic planning of Bosideng Group, as Bosideng brand upgrades to high-end, Kangbo will gradually fill the market space left by it, and then develop into an industry flagship brand. In addition, it will gradually transform into an international and four-season brand. In the future, we will build Kangbo into a new strong all-season men's wear brand based on down and targeting fashion and leisure consumer groups.
Bingjie
The "Bingjie" brand is one of the "Five Golden Flowers" of Bosideng Group.
"Bingjie", a brand that grew up on the shoulders of giants, has a strong ideal when it comes out. It is this strong ideal that has given Bingjie a lot of honors: it has won many awards. Jiangsu Famous Brand Products, Suzhou Famous Brand Products, the title of partner of the Chinese Olympic Committee for the 19th Winter Olympics, special products for the 10th China Winter Games, "the creator of the true down jacket expert", and was awarded by the China Garment Association, The Down Apparel Association and the Down Apparel and Products Professional Committee awarded the "Most Popular Brand" and "Best-Selling Brand", the "Best-Selling Brand Award" of the China Garment Association Down Apparel Expo in 2010-2011, and the "Most Popular Brand Award" in 2010-2011 and other honorary titles. In 2012, the Bingjie brand was awarded the title of "Partner of China's Aerospace Industry".
Adhering to the style positioning of "youth, fashion, trend, and vitality" and leading the design trend of down jackets, Bingjie has created a fashion hurricane in the down jacket industry. Relying on the company's strong marketing network, scientific integrated marketing plan and in-depth after-sales service, Bingjie down jackets have shown a rapid development trend in the domestic market, and their market share continues to rise.
Shangyu
Let the river of time turn back and witness the legend and glory of Shangyu brand together...
In 1975, at the Shanghai Down Jacket Factory, China The first down jacket was born, and Shangyu brand has become popular ever since. Shangyu created a new era in the down jacket industry.
In 1975, Shangyu Company innovated in science and technology and developed cold-proof clothing. It climbed the world's highest peak, Mount Everest, for the first time. In 1984, it went to Antarctica for the first time for scientific research and successfully accepted the polar test. In the clothing industry Created the myth of "reaching the peak".
In 2006, Shangyu Company reorganized its assets and returned to Bosideng, starting a new journey.
In 2013, Shangyu launched three series of down jackets, i.e. Fantasy Time, Urban Leisure Fun and Classic Enchantment, based on its 38 years of inherited quality, injecting colorful sweetness into the long autumn and winter, becoming a leading clothing brand this season. Matched with trendy elements, Shangyu's Shanghai-style fashion has won recognition from the fashion circle, and Shangyu brand has also been awarded the "Most Potential Down Jacket Brand" and "China's Meritorious Down Jacket Brand".
Mogao
Mogao brand, founded in 1999, has been committed to the Chinese people's own fashion brand since its inception, in order to "provide fashionable products and spread happy culture" As its own mission, it brings together the most cutting-edge fashion information, and has been working tirelessly with the brand spirit of "fast, versatile and fashionable" as its three-in-one brand spirit.
Its unique design style is the unremitting driving force for Mogao’s youthful development. Mogao’s strong design team has frequently won design awards.
At the 2004 China International Fashion Week, with its cutting-edge design concepts, it won the "China's Best Casual Design Award" in one fell swoop, which shocked the industry; its perfect performance at the 2005 China International Clothing Expo can be said to be another breakthrough in the industry. A stunning appearance.
After more than 10 years of development, Mogao has established a chain store and franchise channel system with standardized operations and a sound network, and has completed the nationwide channel layout. It currently has stores in Hangzhou, Shenyang, Kunming, Changsha, Branches (subsidiaries) have been set up in Chengdu, Zhengzhou, Jinhua and other places. More than 500 Mogao stores with unified image, unified price, unified service and unified management are spread across the country. While improving its domestic marketing network, Mogao has also vigorously expanded overseas markets and has opened a number of specialty stores in Vietnam, the Philippines and other countries, laying a solid foundation for Mogao's international development.
JESSIE
JESSIE Women's Clothing Company is affiliated to Bosideng Group. Founded in 1999, it is a modern clothing enterprise integrating design, production and sales. The company is headquartered in the national science and technology park - Tianan Digital City, Futian District, Shenzhen. After more than ten years of development, the company has a complete management system and an excellent design and marketing team. Its annual sales performance maintains rapid and steady growth, and has established a presence in Beijing, There are multiple branches in Shanghai, Nanjing, Hangzhou, Guangzhou, Shenzhen, Changsha, Wuhan, Zhengzhou, Shijiazhuang, Chengdu, Guiyang, Shenyang, Changchun and other places.
JESSIE advocates and pursues the design concept of "fashionable and gorgeous, elegant and classic". With its precise positioning, fine workmanship and comfortable version, it perfectly interprets the classic connotation and culture of Jesse women's clothing. , has become the first choice brand for urban white-collar and other professional women.
At present, the JESSIE brand has a relatively complete sales network. With its unique advantages and excellent performance, it has made remarkable achievements and won unanimous praise from people in the industry. Since 2005, the JESSIE brand has won various awards many times, and has been rated as "Shenzhen's Top 100 Commercial Super Brands", "Top Ten Satisfactory Women's Wear Brands", and "Well-known Best-Selling Women's Wear Brands"; it has been selected by major domestic cooperative department stores many times. Awarded the "Best Sales Award", "Best Partner Award", etc.; participated in the China (Shenzhen) International Brand Clothing and Apparel Fair for four consecutive years, and successively won the "Top Ten Women's Wear", "Top Ten Classic Women's Wear", and "Excellent Brand Award" and other laurels, and became one of the first batch of "regional brands" that the Shenzhen Municipal Government strives to create and promote.
RICCI
RICCI.CLUB The RICCI brand is a fashion women's clothing brand directly invested and directly operated by Bosideng Group. The product style emphasizes French refinement and elegance, aiming to provide modern fashionable urban women with High quality fashion and a great shopping experience. Interpretation of the perfect life of urban mature women.
RICCI.CLUB is inspired by the most beautiful butterfly in the world - ISABELLA. Legend has it that as long as you meet Isabella and make a wish to her, she will take your wish to heaven and make your dream come true! Isabella's persistence in breaking out of her cocoon is just like RICCI women's pursuit of love and beauty. RICCI.CLUB uses delicacy, elegance and modernity as its keynote to form a romantic and elegant style, full of neoclassical French style, showing elegant female charm in terms of style, fabric, version, etc., striving to give people a deep appeal in temperament .