Friends who have traveled to Changsha, Hunan, know that Cha Yan Yuese is a very famous local milk tea shop. If you travel to Changsha, you will basically try the local Cha Yan Yuese. , because the beautiful milk tea has special characteristics. And just recently, Chayan Yuese was sued by another local milk tea shop called Chayan Guanse. The content of the lawsuit was that Chayan Yuese plagiarized the trademark of Chayan Guanse. Of course, this kind of prosecution is unfair competition. It was immediately rejected by the court, but after the rejection, Chayan Yuese sued Chayan Guanse.

It is very normal for plagiarism and copying in the milk tea industry. We can review the milk tea shops of various brands. They all have pirated milk tea shops. This is because many brands The success of this kind of milk tea shop makes other people imitate and copy this kind of successful milk tea shop, so the trademark and name will be very similar, which makes many people who don’t drink milk tea often unable to see it. It can bring good profits to your own store, just like selling dog meat on sheep's head, that's what it means.

But in this incident, Cha Yan Guan Se's behavior of calling out "catch the thief" is particularly disgusting. He clearly knew that he plagiarized Cha Yan Yuese, but instead went to court to sue Cha Yan Yuese. This kind of behavior is very disgusting. Isn’t behavior just asking for trouble? This kind of behavior should be seriously condemned. Whether it is the milk tea industry or other industries, business is the same. Competition should be through the right channels, rather than engaging in unfair competition to obtain benefits. A boss with this kind of thinking may not be particularly successful in future business. After all, the most important thing for a businessman is honesty. Every brand needs to be carefully built by oneself, rather than using the brand created by others to obtain a certain amount of profits. Benefit.

Plagiarism and copying are very normal in the milk tea industry, including the milk tea brand Yihetang. There are pirated versions of Yihetang everywhere. It is definitely necessary to condemn this kind of piracy, but how to prevent the existence of this kind of pirated milk tea shop? Then the milk tea industry needs to have certain regulations.