Basic information
Brand name: Geely Automobile; English name: Geelyauto Country: China; Headquarters: China-Zhejiang-Hangzhou; Brand type: China; Creation time:1997; Founder: Li Shufu; Group: Zhejiang Geely Holding Group; Holding subsidiaries: Geely, Link, Geometry, Proton, Lotus, Volvo, Coach and Krypton.
brand introduction
Geely Automobile is a subsidiary of Zhejiang Geely Holding Group, headquartered in Hangzhou, Zhejiang Province. It was founded by Li Shufu on 1997. After more than 20 years of development, it has become a leading automobile manufacturer in China. The brand mission of Geely Automobile is divided into three stages: "building a good car that ordinary people can afford", "building the safest, most environmentally friendly and most energy-saving car" and "building everyone's boutique car", always taking users as the center.
Car flags
Logo design, Geely logo is composed of six gem shapes. The combination of two-color gems symbolizes Geely automobile galloping between heaven and earth, the blue gem represents the blue sky, and the black gem symbolizes the vast land. Secondly, "Six" means auspiciousness in China, which has a potential echo with the brand name of "Geely". The logo is in the shape of a medal shield as a whole, which contains the brand characteristics of "safe care and steady development" carried by Geely since its establishment.
The sign has changed. The old logo before Geely 20 14 consists of "six sixes", and the white pattern in the LOGO is the combination of six abstract numbers "6", which means that six sixes are great. In 20 14, Geely's three sub-brands Emgrand, Global Hawk and British merged into a unified Geely brand, and a unified new car Logo was hung. The new car LOGO is based on the Emgrand logo, which combines the blue color on Geely's original car logo. At the same time, the sales channels have been optimized and integrated accordingly.
20 19 Geely automobile adjusted its logo again. The most intuitive change in modeling is flattening. The local gold border on the old model has been changed to silver, which is more scientific than before.
Automobile system information
Geely Automobile has a huge product lineup, covering different market segments such as cars, SUVs and MPVs. , including traditional fuel, oil-electric hybrid, plug-in hybrid, pure electric and other power systems, can fully meet the diverse needs of different users. At the same time, it also has a sub-brand located in the middle and high-end market-Lectra Automobile.
1. For car system: Emgrand.
Guide price: 6.99- 129800.
Emgrand, as the main product of Geely's entry-level family compact car, the fourth-generation Emgrand was born in Geely's new BMA architecture, and its exquisiteness and overall design were significantly improved, with the drag coefficient reaching 0.27. Enough people-friendly prices and solid market reputation make Emgrand compete with a joint venture brand on the same stage. Competitors include Buick Hideo and Chevrolet Cavaliers.
2. Representative car series: Xingrui
Guide price:11.37-145700.
As a masterpiece of "Technology Geely 4.0", Geely Xingrui has a relatively calm and atmospheric vehicle. At the same time, some chrome-plated elements are used in the details for decoration, which enhances the overall texture. Xingrui's interior design has a strong sense of hierarchy, using plastic enamel and leather materials, which looks very high-grade. In terms of power, Xingrui comes standard with Drive-E series 2.0TD engine, with maximum power 140kW and peak torque of 300 N m. The transmission system is matched with a 7-speed wet dual-clutch gearbox.
3. Representative car department: Binrui
Guide price: 9.48- 109800.
Binrui's front face adopts an obvious Geely family design language, and the front air intake grille with flat hexagonal pore structure has been blackened and matched with the silver-black Geely LOGO, which is very simple. The front enclosure is outlined with black decorative strips. With the blackened grille on the front face and LED headlights integrating far and near light, the movement of the whole front face is very obvious.
In terms of power, Geely Binrui currently has only one 1.4T engine on sale: except for the manual gearbox, all other models are equipped with CVT gearboxes. The maximum engine power 14 1 horsepower /H04kW, and the peak torque is 235n m. ..
4. Representative car department: Borui
Guide price:13.18-143800.
Among independent brands, Geely's progress is obvious to all, and the latest flagship Cheborui has achieved another comprehensive evolution. Borui not only inherits the family outline of its predecessors, but also is the first China brand to adopt 48V light mixing technology. In addition to the changes in styling, smarter configuration is also the main feature of Borui.
5. Representative car series: Geely icon
Guide price: 10.99- 129900.
Geely icon has always been a very unique existence in the existing Geely product series. It is a very bold move to abandon the mature family-style design and create products with completely different styles and tonality. As a new model, Geely ICON Chocolate has more fashionable body color, more fashionable interior and more changeable body decoration.
In terms of design, Geely ICON chocolate has added two trendy colors, namely "sea salt blue" and "true love powder", which make people shine. Not only that, ICON chocolate also uses a special spraying process. After two spraying processes, the surface of primer and metallic paint complement each other. In terms of interior design, Geely ICON Chocolate provides a simple and fashionable "pure white Joe" interior and a high-quality "coffee makes perfect" interior. In terms of power, it is still equipped with 1.5T engine, and the acceleration time is 7.9 seconds.
6. Representative car series: Xingyue L.
Guide price: 13.72- 185200.
Xingyue L is the highest-end SUV product of Geely brand at present, and it is also one of the heaviest models in the compact SUV market last year. In appearance, the middle net of Xingyue L is chrome-plated with vertical bars, changing the previous "back" shape. This design gives people a strong sense of quantity, and the shape of the front bumper is also very tense.
In addition, the whole system of Xingyue L will come standard with Volvo's Drive-E series 2.0T turbocharged engine, which is divided into high and low power versions. The low-power version has a maximum power of 160kW and a peak torque of 325n·m, which matches the 7-speed wet dual-clutch gearbox. The high-power version has a maximum power of 175kW and a peak torque of 350n·m, matching Aisin 8AT gearbox.