With the rapid development of the Internet, the e-commerce industry is becoming more and more popular, and the requirements for entering e-commerce platforms are gradually increasing. Trademarks are the basic requirements for entry, and there is also a lot of knowledge. Today we introduce JD.com’s trademarks Require.
1. Trademark holder qualifications
The JD Open Platform does not currently accept applications from individual merchants, so its registered trademark name must be a trademark under the name of the company, not the name of the individual. trademark under.
2. Trademark status qualifications
For those who have not obtained the "Trademark Registration Certificate" or the "Trademark Acceptance Notice", their applications will not be accepted. A trademark acceptance notice is required for the TM trademark, and the registration application time must be six months.
3. Qualifications of trademark form
JD.com does not accept applications for pure graphic trademarks. Trademarks applied for settlement can be text, numbers, letters, three-dimensional, color combinations or any combination of the above elements.
4. Trademark requirements for store types
①Flagship store, the seller enters the store with its own brand R trademark or TM trademark, or an authorization document issued by the right holder (the authorization document should (Clear exclusivity and irrevocability) open a store on JD.com’s open platform.
② For specialty stores, sellers who hold other people’s brands can enter under the status of R trademark or TM trademark and have authorization documents to open a store on JD.com’s open platform.
③Specialized stores that operate two or more other people's or private brands under the same business category on JD.com's open platform can enter the product under the R trademark or TM trademark status to open a store.
How to improve the success rate of merchants entering JD.com?
Due to the popularity of JD.com, the entry threshold is getting higher and higher, which gives many businesses a headache. The editor will introduce to you how to improve the success rate of merchants entering JD.com?
1. Improve merchant strength
Why did all JD.com’s investment standards and requirements fail the audit? The editor believes that this requires improving its business strength. Generally speaking, brands with online operations and offline physical factories have great advantages in entering JD.com.
2. Improve brand influence
JD.com does not lack merchants, but what it lacks is traffic. Therefore, merchants must first enhance their brand influence, cultivate their own advantages, and bring a certain amount of traffic to the JD Mall platform in order to be favored by JD Mall. If you really don’t know what to do and want to get in as soon as possible, you can find a professional team to help you improve your optimization impact in a short time.
3. Seize the golden time to settle in
The settling in time period is also a key factor in improving the success rate of JD.com’s settlement. Even some qualified businesses may be rejected if the move-in time is incorrect. Therefore, we must distinguish the stages of JD investment promotion and seize the opportunity to enter.
4. Find a professional platform to enter.
It is becoming increasingly difficult for JD.com to enter. Many businesses do not have any experience and ultimately fail to enter. The professional settlement service provider platform has many years of settlement experience and can accurately control all processes and links, greatly improving the success rate of settlement.
The above content is about how to improve the success rate of merchants entering JD.com. I hope it will be helpful to merchants. If you have any questions about entering JD.com, please feel free to consult.