At present, corporate brand protection is one of the core links of corporate development strategies. Brand companies strengthen the fight against counterfeiting, infringement and protection of trademarks and patents, prevent and resolve brand crises, and safeguard brand rights and interests. Violated behavior is obviously a necessary process in the development of brand building. Brand protection is also the responsibility of enterprise development. If enterprises want to win the initiative in the increasingly fierce competition and create a strong brand effect, they must fully understand it from a strategic perspective. to the importance of protecting brand equity. How to protect trademarks? The protection of tool/raw material trademarks is a protracted and endurance battle. In addition, companies must guide consumers to "recognize the brand" for consumption, and at the same time, strive to improve the quality of products or services in order to maintain their trademark reputation. ‘Nowadays, many companies only focus on the registration of corporate brands and trademarks, and ignore sub-brands and sub-brands. Although a wide variety of counterfeit products have caused enterprises to suffer, after all, they have legitimate defense tools and can "investigate and deal with them in accordance with the law." However, there is one kind of behavior that has caused many companies to suffer, and that is trademark squatting. Steps/Methods In today's business society, the trademarks of most companies are equivalent to brand building logos or names. There is not much difference between brand building logos and trademarks. From this perspective, trademarks should belong to the category of brand building management. We often see some The TM or R pattern next to the product branding logo means that the product branding logo or name is applying for registration or is being protected by trademark law. It is difficult for an enterprise to create a brand, but it is easy for an enterprise to destroy its brand. A quality accident, a storm, a news spread, and the prevalence of counterfeiting and infringement in the market are enough to cause any brand building to collapse. Protecting brand building and maintaining brand building are undoubtedly the most important factors for enterprises. Brand building is the cornerstone of everlasting development. If an industry wants to win the initiative in the increasingly fierce competition and create a strong brand-building effect, it must fully realize the importance of protecting brand-building rights and interests from a strategic perspective. How to protect a good trademark? Trademark is a legal term that is used by producers and operators on the goods or services they produce, manufacture, process, select or distribute. In order to distinguish the source of goods or services and have distinctive features, it is generally composed of words, graphics or its combination. A trademark that has been approved for registration is a 'registered trademark' and is protected by law. The trademark registrant enjoys the exclusive right to use the trademark. Many companies ignore the significance of trademarks and put them on the edge of corporate work, without realizing that trademarks are one of the intangible assets with sustained commercial value. This lack of trademark strategy and corporate foresight has caused many companies to encounter many trademark legal risks and brand building and development difficulties, and even fall into operating difficulties, making it difficult for them to extricate themselves. Brand building is not a very empty job. If you can't even do the basics well, let alone the development of brand building. Just like the registration and protection of a trademark, once it is pre-registered by others, the huge promotion expenses invested by the company may be used as a wedding dress for others, and the gain outweighs the loss. How to protect trademarks? END Precautions Although a wide variety of counterfeit products have caused confusion for enterprises, they still have legitimate defense tools and can ‘investigate and deal with them in accordance with the law’. However, there is one kind of behavior that has caused many companies to suffer, and that is trademark squatting. We have no way of verifying who the person who profited from trademark squatting was, but this person certainly did not expect that his behavior would give rise to a 'profession'. Since the emergence of 'professional squatters', the number of trademark squatters has increased. Registrations came flooding in.