Trademarks have always played a simple role in life. You can call a name casually, simply draw a picture, and all of them can form a trademark. When I buy nice clothes, my colleagues will definitely ask what brand it is. This brand is a popular name of a trademark among the people.

With the improvement of living standards, more and more people are forming a habit. They always buy things for a certain brand, and only buy things from this brand among many identical goods. Identifying with a "brand" is not a simple psychological impulse, but after the test of time, people feel that the quality or service attitude of this "brand" is good in some aspects, and they will have a sense of identity with this "brand".

More people identify with a "brand", and this "brand" will have a brand effect. Therefore, in a trademark, the content it contains is not just a simple mark to distinguish goods, but all kinds of information such as product quality, manufacturer's service quality and manufacturer's integrity will be condensed on this square mark, which is the magic of trademark registration. In fact, almost every regular manufacturer uses trademarks, but few companies register trademarks. In our life, people recognize brands and don't care whether they are registered or not. China's laws do not force general goods to register trademarks, and unregistered trademarks can also be used normally. This is the difference between trademark registration and non-registration