So I wanted to cherish my life with all the people. One day, I told my brother about it and called him. He had a bad temper, so there was a conversation at the beginning. At that time, I woke up and I was originally a victim. By the way, I want to ask.
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Baidu's bidding ranking was exposed by CCTV
28-11-17 16: 27
On 15th and 16th, CCTV's "News 3 Minutes" reported the gray curtain of Baidu's bidding ranking for two consecutive days, and Baidu's bidding ranking was accused of artificially interfering with search results too much, causing spam, involving malicious shielding, and was referred to as ". This is the second time that this Chinese search engine has been pushed to the forefront after "Sanlu Gate". Yesterday, the reporter tracked and found that in the documents of Baidu's sales department exposed on the Internet, Baidu promised its key customers that "deleting negative news, improving brand reputation and positively guiding public opinion" would be one of the main value-added services, as well as realizing multiple functions such as "blocking links in web pages" on search pages.
companies unwilling to spend money were maliciously blocked
28 was an eventful year for Baidu. Baidu search engine pioneered the "bidding ranking" business model, and thus became one of the most profitable online companies. In 27, Baidu's annual revenue was 1,744.4 million yuan, most of which was advertising revenue of "bidding ranking". However, it is Baidu's wealth printing machine that now attracts more and more doubts from Baidu. Whether Shanghai moved to sue Baidu for trademark infringement earlier or Taobao resolutely blocked Baidu's search, the spearhead points to one thing: Baidu's bidding ranking invisibly caused malicious fraud by unscrupulous merchants.
on October 31st, entrusted by Wang Guanjue, the legal representative of Hebei Tangshan Renren Information Service Co., Ltd. (the legal person of Quanmin Medicine Network), Li Changqing, a lawyer of Beijing Bangdao Law Firm, sent a 16-format 91-page Application for Anti-monopoly Investigation to an official of the Anti-monopoly Division of the State Administration for Industry and Commerce to apply for an anti-monopoly investigation on Baidu's abuse of market dominance. According to the official, this is the first case in the network field since the implementation of the anti-monopoly law.
Prior to this, on September 8th, Taobao announced to the outside world for the first time that it blocked Baidu's search links and publicly protested its fairness. On September 12th, Baidu was involved in the "Sanlu problem milk powder" incident that shocked the whole country because it was revealed that it was suspected of charging 3 million yuan for protection to block the negative news of Sanlu milk powder, and became the object of public criticism.
The so-called "bidding ranking" is a business launched by search engine vendors. When users search for some commonly used words, the names of vendors who have purchased services from search engine service providers will rank at the forefront of the search. Every time a user clicks on the search results and enters the manufacturer's homepage, the manufacturer will pay a fee to the search engine service provider, that is, the advertising revenue of the search engine.
Some websites have encountered the same problems as Quanmin Medicine Network. They revealed that they had made a competitive ranking in Baidu before, but if they didn't do it later, they would easily be blocked by Baidu. For example, a well-known private hospital in Chongqing has been ranked first in search engines such as Baidu, Google and Yahoo after establishing its own website. However, since August this year, the hospital website has never been searched with Baidu. Forced to do so, the person in charge of the hospital quickly invested money to participate in Baidu's bidding ranking. Soon, the hospital website appeared "magically" on Baidu.
Because the bidding ranking makes companies that spend money appear in the front of the search results, some companies that are unwilling to spend money can only appear at the end of the search results, and some companies report to reporters that they have been maliciously blocked by Baidu and disappeared from the search results. According to the person in charge of Childhood Network, there were more than 11, pages included by Baidu at the beginning of the website, and users can easily search Childhood Network. However, after refusing to participate in the bidding ranking, only two pages have been included at present.
The marketing plan exposes "deleting negative news" as a service means on the Internet
Recently, at the "Search Future" Internet theme forum held in internet society of china, Kai-fu Lee, president of Google Greater China, pointed out that the real reason why some domestic search engines have been accused of unfair search results for a long time is to balance the interests of advertisers and their own income. Although selling search results is a short-term profit model, it will lead to lack of trust in the long run.
In response to Kai-fu Lee's challenge, Baidu's spokesman held up the banner of "spam". Baidu said that the proliferation of spam on the Chinese Internet has become a very serious problem: "Because search engines have become the entrance to the Internet, the ranking on search engines can produce great commercial value, so a lot of spam breeds on the Internet, with the purpose of obtaining commercial benefits through search engines. But this junk information has seriously affected people's normal use of search engines. If the search engine can't solve this problem, it will hurt the majority of netizens and ultimately hurt the future of the search engine industry. "
However, for some time, more and more consumers complained that they were cheated because of the false websites or information provided by Baidu search engine. Some exaggerated or even false drugs and hospital information are promoted through the bidding ranking provided by Baidu search engine, especially hospitals and drug websites that claim to treat various cancers and sexually transmitted diseases. They either fabricate expert resumes or sell fake drugs, and deceived consumers spend money in vain, but delay the best treatment opportunity. In fact, it is precisely because of Baidu's bidding ranking marketing model that all kinds of information can appear in the forefront of search results by purchasing Baidu's search ranking, but the authenticity of the information has not been verified.
on November 8th, in Tianya gossip, a post "Niu Ren reveals: Baidu protects Sanlu and other big customers in this way" attracted tens of thousands of netizens' attention. In the post, the informant provided a screenshot of the marketing plan PPT provided by Baidu to a brand, in which "PR protection: deleting negative news, improving brand reputation and guiding positive public opinion" and "blocking links (live links) in web search" in crisis public relations were recommended by Baidu as "value-added services" to customers.
The reporter turned around and found this 6-page marketing PPT. The PPT from Baidu's sales department introduced Baidu's current advertising products in detail, including regular bidding ranking and search box implantation. What triggered a heated discussion among netizens was that in this document, Baidu promised its key customers that "deleting negative news, improving brand credibility and positively guiding public opinion" would be one of the main content of value-added services, as well as realizing multiple functions such as "blocking links in web pages" on search pages. Other channel information shows that similar PPT schemes have been circulated in the hands of some big customers of Baidu.
This is the first time that documents have confirmed that the so-called principles of "public relations protection" and "negative information deletion" do exist within Baidu. After their appearance, they caused an uproar in the forum.
According to insiders, this document shows that the so-called "public relations protection" principle not only exists in Baidu, but also has become an important "value-added service" in Baidu's sales as a de facto business development tool to impress customers. However, insiders said that it is not unexpected, "because Baidu's business model of bidding ranking determines that it can only achieve the maximum commercial return through the above channels". Of course, this will also cause netizens to be at a loss as to whether the information searched is true or not.
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CCTV and Baidu can't get past it. Suggest Baidu block CCTV
28-11-17 16:25
CCTV has made negative reports on Baidu for two days in a row. I wonder if Mr. Li Yanhong, Baidu's boss, has seen these two news reports, and his forehead is beginning to ooze fine sweat or sweat? Of course, it is also possible that Mr. Li Yanhong didn't see the CCTV report, and the author didn't see it. It was only after reading the relevant news on the Internet that I realized that such a big thing had happened, a big thing.
No one can underestimate the lethality of CCTV. As a lesson from the past, the poet Jiang Nanchun's Focus Wireless was castrated alive by CCTV. It was a project that was going to be listed on Nasdaq, but it was ruined by CCTV. It was described by a once popular saying: I worked hard for decades and felt like I was back before liberation. Now, CCTV is eyeing Baidu and believes that Baidu's good days may be coming to an end.
CCTV's two reports obviously have certain internal logic and traces of gradual progress. On the first day, it was social news to report that consumers were deceived because of the false websites or information provided by Baidu search engine bidding ranking; The next day, the report on Baidu's bidding ranking, especially Baidu's internal employees' help in fraud, was in-depth and in-depth. Judging from this tight situation, it seems that CCTV will not stop there and may be ready to go straight to Huanglong. Of course, it is not excluded that Baidu starts an emergency public relations plan and mediates. Just like Baidu blocks small websites, please ask CCTV to block Baidu's negative news once, at the cost of Baidu investing 1 million RMB in CCTV advertising fees.
if CCTV doesn't buy it, I strongly suggest Baidu block any news from CCTV. CCTV is a bit unkind about this. You should know that Baidu is also a famous Jianghu boss, so why not give some face? Why did you just poke out the bidding ranking? It's not interesting enough. If you CCTV's old man has been affected by the financial turmoil recently, and your advertising revenue has decreased, and you want to make some money from Baidu, just say it directly. Why play dirty? They are all mixed up in the same way. The unspoken rules of the media are tacit. Just say something in advance and let Baidu invest 1 million yuan in CCTV. It's not worth it. Well, since CCTV is a black hand, Baidu is not a vegetarian. If you expose me, I will block you. Don't think that Baidu has no means and is a lamb that can be slaughtered at will, just ride a donkey and watch the songbook.
Therefore, I solemnly declare that I strongly recommend and strongly support Baidu to block CCTV, and I absolutely don't want to be soft-hearted. I want to clean and thoroughly block all news pages about CCTV without leaving any trace, just like those companies that refuse to rank by bidding. If Baidu kills CCTV, that's the real cow and that's the real boss. It's a pity that I just searched on Baidu with the keywords "CCTV" and "Baidu", but I can still see the news and comments about this incident. I am angry and seriously angry. Why is Baidu weak on CCTV? Is it bullying and bullying? I don't understand.
Let's say a few more digressions. I saw the online discussion that CCTV's exposure of Baidu was a conspiracy of a certain opponent and was driven by a certain enterprise behind the scenes. It is difficult to tell the truth from the false. However, I think this possibility is not great. After all, CCTV is not a small role and cannot be manipulated easily. If there is manipulation, who is behind it? In my opinion, the biggest possibility is those netizens and the public who have long been angry with Baidu.
So, please ask Baidu to either block and kill CCTV, or listen to the voice of the masses, learn from a bitter experience, repent, and bow to netizens. (Author, Lu Jianguo)