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Why are names like Jordan and Li Ning used directly as trademarks without any sense of violation?

Because they have a certain degree of popularity, and consumers also consume because of their fame. This is why many celebrities now open stores. First, there is no need to do much publicity. Second: You can easily acquire users. Third: You can also deepen your impression of users. ■Methods for applying for trademark registration 1. Methods for applying for trademark registration Trademark registration applicants can directly apply for trademark registration and other trademark matters with the Trademark Office of the State Administration for Industry and Commerce, or they can voluntarily choose any company recognized by the Trademark Office of the State Administration for Industry and Commerce. Entrust a trustworthy trademark agency to handle the matter. For trademark agency organizations recognized by the State Administration for Industry and Commerce, their agency business scope is not restricted by administrative divisions. Chinese trademark applicants outside the mainland in Hong Kong, Macau, and Taiwan (regular places of residence or business premises) should entrust a trademark agency designated by the State Administration for Industry and Commerce to handle the matter. They cannot apply for trademark registration and other trademark matters directly. 2. Apply directly to the Trademark Office of the State Administration for Industry and Commerce. You can go to Beijing to handle trademark registration and other trademark matters directly at the Trademark Registration Hall of the Trademark Office of the State Administration for Industry and Commerce. The address of the Trademark Registration Hall of the Trademark Office of the State Administration for Industry and Commerce is: Trademark Registration Hall on the first floor of the Trademark Office Building of the State Administration for Industry and Commerce, No. 8, Sanlihe East Road, Xicheng District, Beijing. Bus: No. 13, 21, 23, 37, 57, 65, 68, 204, 715 and get off at Sanlihe or Sanlihe East Exit. Subway Line 1: ① Get off at Muxiyuan Station, walk east along Fuxingmenwai Street for half a stop (about 200 meters), turn north at the intersection of "Yanjing Hotel" Sanlihe East Road, and go north for about 500 meters. On the east side of the road is Arrive; ② Get off at Nanlishi Road Station, walk west along Fuxingmenwai Street for half a stop (about 300 meters), turn to the north at the intersection of "Yanjing Hotel" Sanlihe East Road, and go north for about 500 meters, and you will arrive on the east side of the road . The Trademark Registration Hall on the first floor of the Trademark Office of the State Administration for Industry and Commerce provides all conveniences for applicants who directly apply for trademark registration. There are various types of trademark application forms that can be obtained directly for free, and there are several latest versions of "Similar Goods and Services" Category" is free for you to check and select product or service category items. There is a sample application form for applicants to refer to and fill in. There is a special window to provide photocopying of certificate information, printing application forms, and querying trademarks (word trademarks only)... During the processing process If you encounter any questions that you don’t understand or make mistakes, you will receive patient guidance from the staff. 3. Choosing to entrust a trademark agency to handle whether an ideal trademark can successfully apply for registration is highly professional and technical, takes a long time, has many links, and has strong continuity. For the vast majority of applicants who lack trademark knowledge, it is difficult for them to successfully complete these tasks by their own abilities. Trademark agency organizations and trademark agents are trademark legal service agencies and professionals who specialize in trademark agency. Therefore, entrusting trademarks It is a wise choice for most applicants to use agency organizations and trademark agents to handle trademark applications and registrations. By the end of 2002, there were 148 trademark agencies recognized by the State Administration for Industry and Commerce. However, since February 27, 2003, the State Council has canceled the national administrative approval projects for trademark agent qualifications and trademark agency organizations, opening up the trademark agency market. The number of nationally recognized trademark agency organizations will increase exponentially, and the original old Trademark agency organizations affiliated with the Industrial and Commercial Bureau under the system are also required to decouple before the end of 2003. The increase in trademark agency market entities will definitely bring great convenience and full freedom of choice to trademark applicants. The agency business scope of any trademark agency organization is not restricted by administrative divisions, and it can engage in trademark agency business across regions. How to choose a trademark agency organization with good reputation, strong capabilities and good services to entrust is the first question that any trademark registration applicant must face.