Because Hema has not strengthened its brand promotion in this area in order to improve customers' shopping experience, it has not added a trademark to the shopping bags. Once the trademark is added, many consumers will be completely dissatisfied. . This will seriously affect the consumer experience, which is not only detrimental to the company's future development, but will also lead to the loss of many customers. Once the loss of customers is serious, it will bring a very big business crisis to the entire operation. Therefore, in order to ensure and retain customers I didn’t put the trademark on the shopping bag.

Hema Xiansheng has developed very fast in recent years, because the route Hema Xiansheng follows belongs to the new retail model, which not only integrates traditional advantageous resources, but also has its own unique Internet advantages. Therefore, Hema Xiansheng has grown rapidly in recent years. The expansion speed in the market is very fast. It not only has its own stores in first- and second-tier cities, but also has its own stores in third- and fourth-tier cities. Because only by continuously covering a wider range of people can we benefit our future business development. It is difficult to support the development of an enterprise by relying solely on a single business model. Only by maintaining continuous diversified development and competitive advantages can enterprises grow rapidly.

I think the development of new retail in recent years is very good, and it will also be a golden development period in the industry development in the next 3 to 5 years, because now there is a serious collision between traditional industries and emerging industries. These The collision will not only create a lot of vertical fields, but also create more market segments. I think this will play a great role in promoting the development of new retail, allowing more business sectors to be connected in series, so that It can drive the rapid advancement of the entire new retail market.

Summary: Hema’s development in recent years can be said to be very rapid. From this, we must also seize the opportunities of this era, because opportunities are very important to the development of an enterprise. If we fail to seize this market opportunity , I think it will be very detrimental to the development of the company, but it will be very difficult for the company to develop again in the future, and we must seize the opportunity to take advantage of the trend.