Even for those friends who have just entered the sneaker culture, the original intention of liking sneakers may be different, but mentioned? God? I believe that everyone has that pair in mind? Shoes? .
Whether it's your pair, or your memory of a winning game, looking back at the historical vertical line of sneakers, it's not hard to find that many classic styles are famous today, but it's not the Logo on them that makes you unforgettable.
And this has become the theme of our current sneakers. How important is Logo to sneakers? Let's help answer it through the editor of SoleCollector in America.
Luis Sanchez:
When you carefully review the history of signature sports shoes, it is not difficult to find that these fresh-remembered styles have highly recognizable logo applications. For signature shoes, although performance and design often determine the success or failure of the whole series, styles without big Logo seem to be more easily forgotten.
For brands, Logo determines consumers' most direct cognition of this brand. Logo that can catch the eye, whether it is clothing products or even team shoes with a single color, can play the role of finishing touch.
And those far-reaching Logo may be as great as their owners. Kobe Bryant and LeBron are endowed with distinctive personalities in their respective Logo, and their outstanding performance on the court reminds us of the outstanding performance of their sneakers, and they have also come to every signature series (in the past 10 years, there is no doubt that each pair of combat boots of these two great players has brought us surprises as exquisite as their skills). Not to mention Jordan's flying empire.
The silhouette of the flying man not only glides across the night sky of Chicago like a meteor, but also makes Jordan Brand so enduring after retiring on the 23rd, which proves the iconic legend of this symbol.
When we saw the Swoosh logo on the sneakers fade away, we all unconsciously witnessed the quiet rise of the Jordan brand. For example, AirJordanVII, a pair of sneakers with no intuitive Swoosh logo on the front and only a golden trapeze on the side. These shoes also witnessed MichaelJordan's second championship and his dream team won the gold medal. ?
NDP:
From AirJordanIII to XIV, these classic Tinker's brilliant pens record MichaelJordan's bull dynasty. Even if the trapeze logo on these shoes is removed, the design of the shoes themselves can remind us that each pair of shoes belongs to God's special fund.
At present, the vast majority of sneakers will feel a little embarrassed if they remove the trademarks that occupy a lot of space. But for Tinker in the peak period, he can calmly integrate this rare but professional concept into every pair of sneakers. The optimized performance is mainly practical, and at the same time, with revolutionary materials and production technology, coupled with clear color matching relationship, every moment on the court is unforgettable.
In short, the AirJordan sneakers at that time were always clear and should not be missed.
Judging from the makeup photos of shoes, whether it is VII, IX or XI generation, the size of flying people is very small. The rest of Jordan shoes will have corresponding brand logos on the tongue or heel, and the most typical ones may be III, IV and V. Through one echo after another, these shoes will become enduring styles. No matter which pair it is, there is actually a word * * *: the Logo of each pair of shoes is used properly. While remembering the owner of the sneakers, we should pay more attention to the family lineage through the material and design language. ?
As the designer said, the appearance of Jordanlogo has always been known for its low-key, which makes us wonder whether the mainstream sneaker market today has also inherited this concept.
Luis Sanchez:
There is no doubt that Swoosh is one of the most recognized trademarks. Its existence has helped many Nike sneakers stand the test of time, even dating back to 1972, when pioneers and Brewin came out as the originator of the big Logo.
But counting the classic basketball styles that many people under Nike love, there are also many milestones with almost no Logo, such as AirFoampositeOne and AirFlightHuarache. On the other hand, in recent years, whether it is Hyperdunk20 15 or KDIX, some people say that sneakers can be more recognizable. Even for some styles, even if you are not very interested in design, using eye-catching Logo can make personalized sneakers stand out from the dazzling shelves. For the brand, the more recognized the product, the more successful it will be. "
Logo is not only reflected in the use of brand logo, but also a challenging problem for great players. How to make their logos appear on their signature shoes like flying people?
This pair of shoes is almost professional. The Swoosh of the toe is in sharp contrast with the exquisite logo on the inner side of the midsole, and the zipper boots on the upper make the sneakers his? Gloves? Nicknames are vividly reflected. After 15, it appears in the form of a replica, and it can also become one of the hottest classic styles.
Although a pair of AirPippen looks cool, it still lacks some Scottie's soul. Pierre has always been inclined to ZoomAir. His second-generation signature shoes not only did this, but also professionally interpreted his unpretentious autumn wind and introverted and low-key personality on the signature shoes.
Although the name of the shoe is not? Big flower bug? Look like, but do this pair know each other? Disappearing destruction? The so-called sneakers have well-deserved witnessed the glory of Bull 1996. Even designer EricAvar said that these shoes are? Nonmainstream? Maybe it's like Rodman's incredible life off the court. And above the court, the lace on the side of this pair of shoes and the logo on the heel are very eye-catching? Hook? Let's all remember the madness of the rebounding king.
NikeZoomLeBronII
When he stepped out of the rookie season, many people's expectations for LeBron have compared him with the casting of many great players in history.
Swoosh, which only appears on the right foot, makes many people curious when they first see this pair of shoes, but if you have paid attention to those classic split photos or posters of LeBron, you may think that Swoosh in this position and his miniature version of Dunkman are so complementary.
NikeZoomKobe6
Many people say that self-styled nicknames are often not a good thing. But there is one exception, and that is KobeBryant. Black Mamba has fully proved his greatness through the lore again and again. And Kobe6 under his feet can best represent the loneliness of cold-blooded killer and Mamba.