"Internet +" is a new form of Internet development and new business formats under Innovation 2.0. It is the evolution of the Internet form driven by Knowledge Society Innovation 2.0.
"Internet +" is not only the mobile, ubiquitous, and application of the Internet in a traditional industry, but also the addition of ubiquitous computing, data, and knowledge, creating ubiquitous innovation and promoting knowledge. Innovation 2.0, a society characterized by user innovation, open innovation, mass innovation, and collaborative innovation, has changed our production, work, and lifestyle, and has also led to the "new normal" of innovation-driven development.
The "Internet +" heat wave is coming. According to incomplete statistics from a reporter from the 21st Century Business Herald, since this week alone, five companies including Joyson Electronics, Commodity City, Songcheng Performing Arts, Dr. Peng and Jingtianli have successively entered the "Internet +" field.
Securities analyst Lin Juan predicts that "Internet +" is expected to become an important driving force for economic transformation and industrial upgrading. Up to now, the number of Internet users in my country has exceeded 649 million, and the penetration rate has reached 47.9%. The Internet industry has profoundly affected the traditional IT market and traditional industries, and changes in business models and business models are already underway.
“The Internet is having a profound impact on retail, finance, education, medical care, automobiles, agriculture, chemicals, environmental protection, energy and other industries, and will play an important role in the upgrading of traditional industries.” Lin Juan said bluntly .
In the government work report of the two sessions in 2015, "Internet +" has been officially established as a national strategy: formulating an "Internet +" action plan to promote mobile Internet, cloud computing, big data, and the Internet of Things etc., combined with modern manufacturing, promote the healthy development of e-commerce, industrial Internet and Internet finance, and guide Internet companies to expand international markets.
It is worth mentioning that since 2014, BAT giants have accelerated investment and mergers and acquisitions in the O2O field; Erma has successively released O2O industry solutions, Alibaba’s “Double 12”, “Alibaba Travel”, “Taobao” A series of marketing activities such as "Diandian" have proved the huge value of the O2O industry. Throughout 2015, both parties will once again invest tens of billions of dollars to compete for land.
After Alipay released the O2O industry solution on January 27, WeChat released the WeChat industry solution on March 11. Based on WeChat official accounts and WeChat payment, WeChat helps traditional industries transfer their original business models to the WeChat platform and form a closed loop of online and offline services.
Securities researcher Kong Rong believes that at this stage, the market is still in the early stages of deep integration of the Internet and traditional industries. The final trend is that the Internet industry will disappear. All companies will be Internet companies, and platform strategy is the choice. But there is still a chance of qualifying through heavy vertical cultivation.
According to the in-depth research and development trend analysis report of China’s mobile Internet industry, traditional industries have been greatly impacted by the Internet industry in their current development stage.
Therefore, the attitude of traditional industries towards the Internet should be "embrace" rather than "resistance". They should actively cultivate and deepen "+Internet" thinking, and actively carry out self-subversion and transformation of thinking patterns and business models. Accelerate the Internetization of the industry, achieve in-depth integration of industry + Internet, and break through existing development bottlenecks.
For example, the Internet changes the "pain points" of low efficiency in the production process, such as intelligent fuel management and control systems; the Internet changes the "pain points" of mismatching supply and demand due to asymmetric information in the circulation and service distribution links, such as Steel e-commerce, Internet securities dealers.
“In short, the process of industrial Internet reshaping traditional industries has just begun. In the era of industrial Internet, companies with the ability to open up information flow and rich data will be the first to benefit.” Fan Guohua, an analyst at Guotai Junan, believes.
Other news said that the National Development and Reform Commission is currently taking the lead in formulating the "Internet +" action plan. This plan will be a top-level plan at the national level and put forward forward-looking and leading opinions on Internet +. Various departments and industries Policies will be refined accordingly.
Among them, the Industrial Internet will adopt a bottom-up development strategy, that is, to improve the construction of information technology infrastructure such as data centers, cloud services, big data, and the Internet of Things, and to provide policy guidance and support for enterprises and industries to use the Internet. technology. As the commanding height of the integration of the Internet and traditional industry, intelligent manufacturing will be the main direction of attack.