business plan

i. title page

put a color image of your product on the home page. However, sufficient space should be reserved to arrange the following contents:

A. Company name

B. Registration year

C. Company nature

D. Company address

E. Name of person in charge of financing

F. Position

G. Telephone

H. Fax

I.E. P > after the preliminary business plan, pay attention to confirm the consistency between the page number of the catalogue and the content

III. Executive summary

A. Purpose of the plan

A. Providing information for interested VC

B. Providing basic data and principles for the future business activities of the plan

B. Overview of the company

A. Date of establishment

B. Engaged in the industry. Suppliers of medical services

C. Forms of legal establishment of the company, such as: limited liability company, joint stock limited company, partnership

D. Composition of ownership of capital contribution

E. Our main office [x]

C. Business

A. Description of products or services provided, the company is in [seed, start and grow.

B. In the recent [period], our company achieved sales of [x], and showed [profit, loss, break-even]. Considering the funding problem, we expect to achieve sales of [x] and pre-tax profit of [x] in [year]. Earn [x] pre-tax profit in [next year].

C. If the funds are sufficient, we will [describe what you do with the funds, such as: 1. Marketing of new products; 2. Manufacturing or supplementing equipment to meet the growing market demand; 3. Increasing retail outlets or improving distribution channels by other methods; 4. Enhancing the research and development of new products or improving existing products]

D. Products and services

A. State your products or services so that others can understand them. [company] produces the following products [here is a brief list of products, mainly emphasizing the significance of the production line and the highest sales volume it can bring]

B. At present, our [products or services] are in the period of [introduction, growth and maturity]. We plan to expand our production line to improve our [products or services] including [x, Y, z].

C. the key features of our products in production or distribution are [x, y].

D. Our [product or service] is unique because of [x, y, or z].

e. Our market positioning advantage lies in our [patent, sales speed, brand name, etc.].

e. management team

our team consists of the following members [x] men and [x] women, who have [x] years of cooperation experience; Have [y] years of experience in sales

have [x] years of experience in product development, and have experience in [other aspects ][x].

F. Marketing overview

G. Competitive environment

A. Analyze [company name] that directly competes with us, or we have no direct competitors, but there are substitutes or related products for our [products or services] in the market.

B. Our products are unique because if we can [x], or we have a competitive advantage because of our [sales speed, established brand and low-cost manufacturing].

H. Capital requirement

A. We seek [x] as additional investment for [], which will enable us to [describe why you need capital and why this opportunity is encouraging].

b.[x] During the year, we will use the remaining profits to pay dividends or refinance, or sell the company, or withdraw from listing financing.

I. Risks and opportunities

A. The biggest risks we operate are [market risk, pricing risk, product risk and management risk]

B. We feel that we can overcome these risks because if we can [x]

C. The business opportunities in front of us are very meaningful to us; If we can achieve [x], we will have the opportunity to turn [a local advantage in the market into a huge advantage in the whole industry].

Ⅳ. Company Overview

A. Vision

A. Our goal is to become [describe your ultimate goal, such as becoming the first brand of low-fat cheese]

B. We are eager to maintain a good reputation in the market and provide the market with [time saving, better production methods and reasonable prices]. We can achieve this because we have adopted [the development of excellent products, the mastery of market development trends and demands, the spirit of innovation and the adoption of effective distribution and packaging]

C. In order to achieve our goals, we should thank those who care about our development, customers and the public [describe the honor you are pursuing]. The following people have helped our success [describe the relevant help of each group to your company]

B. Vision. E.g. distributors of pencils, suppliers of medical services].

D. full name of the company that meets the legal requirements [x]. The legal form of the company is, for example, limited liability company, joint stock limited company, partnership, sole proprietorship, and the office of our principal responsible person [x]. Give the distance from the office to the factory and warehouse.

e. Calculate our recent production monthly. If we want the monthly production to reach [x], we need a bigger [factory, R&D team,]. After getting financial help, we estimate that the existing equipment can meet the needs in the future.

F. If the company engages in [water pollution, armament weapons, genetic engineering, blasting engineering and the use of resources prohibited by the state in production and service], its business license will be revoked immediately, and it is not allowed to engage in activities other than those authorized by the government.

G. Company complies with all operating regulations and has the latest inspection records. These records include [main items]. These institutions are responsible for managing those aspects of our business, and we must ensure the responsibility of our employees.

H. Company's strategic partners: How to keep the relationship with strategic partners attracts investors' attention, and explain how you work with them and improve your performance. In the process of establishing a larger cooperation, your company can provide important and profitable self-development for its partners. Describe the details about the position of each of your partners in the market, and explain what is the biggest hidden danger of your cooperation. For example, we have established a market agreement with [x] and established an alliance with market leaders in the field of erasers, which is beneficial for us to sell pencils for students. The supply and demand side * * * can also occupy the market with the divided retail industry, which can help us cut into the market quickly. The risk of a partnership is that the partners may choose to sell [pencils] themselves and exclude us.

i. Another strategic relationship beneficial to the company is to establish a joint venture with [x]***. We never invest in the initial stage of research. We can split the research and development time into two parts. We make full use of those underutilized manpower and equipment, which can effectively avoid spending [staff salary and equipment purchase]. We are willing to pay a royalty for this to thank our development partners for their contribution to our ultimate success.

J. We have close contact with suppliers. When purchasing in bulk, the price is reduced to 8% of the market price, and they agree not to put the products on the market in large quantities within six months, or give us a special price.

K. We also have some OEM strategic partners. If we are the skaters, it is almost up to us to buy their skates accessories for boots. These relationships ensure that we have a huge and stable market, and these links enable us to occupy the market, even though it has a small market share for us and has no trademark.

ⅴ. Industry analysis

A. What kind of industry will we enter

B. Industry

A. History

B. Present situation

B. Customer analysis

C. Competitive analysis

A. Overseas

B. Local

D. Raw materials. Products and risks

A. Product introduction

A. R&D history

B. Technical specifications

C. Practice has proved

B. Output target

A. Economies of scale

B. Mission and sales forecast of the company

C. Operation process and function setting

D mode of operation < > H. Logistics management

C. Supply and procurement of raw materials and equipment

D. Transportation

E. Others

H. Quality control

I. Production planning

VII. Competition analysis

A. Describe your experience in product, management, price, site and financial planning. Wrong and unclear information will be regarded as dishonesty and neglect to investors. Don't confuse you or VC about your competitive advantage. Understand the competitiveness of other companies through telephone yellow pages, industry catalogs in local libraries and online databases. Look at the relevant magazines in the industry and look for those who publish industry advertisements.

B. We have no direct competitors, but we have competitors who produce substitutes for our products. Or the competitors of our products are [a,b,c], give a detailed analysis of each of your competitors, and be very detailed. [For example, Dong Shi Company is a pencil manufacturer in Northeast China, with sales of 3 million yuan. It is a subsidiary of acam Group, with sales of 8 million yuan, including the production of pencils, pens and other stationery for writing and painting. At present, the development of the subsidiary is stagnant because the head office has not provided operating funds for improving machinery and equipment. The subsidiary is headed by a vice president, who has been in office for six months, and the previous manager has been in charge for 11 months.

C. Do you and your competitors use the same distribution channels and use the same business magazines to promote sales?

D. The reason why our products are unique [x], why do we have a leading competitive advantage [low cost, quick access to the market, brand name ]

Ⅷ. Market and sales strategy analysis

A. Market analysis

For most business plans, this part is very important and the most difficult to prepare

A. The development trend of the future market will be to pay attention to the environmental protection, value, high quality and miniaturization of products. The data report of market research (providing data sources) shows that the market will appear [rising, shrinking] to [x%] in [year]. We hope that business will [rise/shrink/remain/stagnate] during this period. The main factors affecting business changes are [the price reduction of computer products, the development based on household consumption, etc.], and the largest scale of industry growth will be [x]. Identify your information source and whether it is updated in time.

B. Market segment

We define our market segment [producers of stationery for families/schools/companies, producers of low-fat cheese in the food field], which has been [stable/unstable] in the past few years. Industry expert [name] predicts that in the next few years [x]. Briefly list the main links in the market [a,b,c] and the types of customers you want to win [electronic product orderers, catalogue buyers, retailers]. In the [x] market segment, [x] products are based on [product model], and its retail price is generally in the range of [x-y]. The distribution of product sales in this market segment is through [retailers, manufacturers, raw material providers]. Our typical customers are currently using substitutes for our products. What makes them want to buy our products [price/performance/quality]? How do we know these major [customer feedback/advertising consultation/trade shows]? We feel that customers care about our products [value/performance/taste]. Although our products have some problems, such as [high price/insufficient brand protection], we are trying to define the [x] position of our products in the market to overcome our weaknesses.

B. Marketing

A. Our marketing plan is formulated according to the following conditions [x]. We hope to successfully penetrate into the [x] part of the [x] market, because we regard [retail/distribution/mail/Internet] as the main sales channel of our products. We expect to gain [x%] market share.

b.[ Market Positioning] We will position our products as [low price/high quality/good quality and low price], which will be beyond the reach of my competitors at present. We adjust our products appropriately according to the different needs of different types of customers, such as [nationality/age of life/elderly people, etc.].

c.[ Price] Is our price [strategic strategy] based on cost, gross profit or market? We reached this price based on [gross profit, market price, cost, or perceived product value]. We observe our prices every month, every quarter and every year to ensure that we don't lose the potential value in the market. How much are customers willing to pay for our products? Why

d.[ Distribution channels] The distribution channels of our products are [wholesale, retail in shopping malls or other ways]. [seasonal changes/geographical location/customer characteristics, etc.] These will determine whether we deliver the products to the end users. Competition in the market adopts these ways [wholesale, retail in shopping malls or other ways], but our advantage lies in [x]

E. List your main customers [top 5] and describe them in one or two sentences. Details can be found in the appendix, which shows how we extend our products to consumers.

f.[ advertising, promotion, business exhibition], your goal is to introduce, promote and support your products in the market, although appropriate advertising design and business promotion activities need to cost money. The company has a comprehensive advertising planning and promotion strategy. When the funds are in place, they will be implemented. We hope to advertise in national business magazines. We plan our own advertisement and regard it as one of the overall strategic advertisements of our raw material suppliers and partners. Our public relations plan is to maintain good relations with journalists and editors of business journals, and provide registration materials to enhance our reputation in the market and let customers know about us.

g. We promote our products through various channels [making samples on site/showing different aspects of products] or other ways. Our goal is to expand our customer base, enhance the brand awareness of our products and strengthen our connection with the public. The company participated in those commercial exhibitions, and listed the main ones: organizers, participating manufacturers, exhibition locations and booth standards, which are conducive to our promotion of new products.