Answer time comparison of registered trademarks: 1 year (trademark examination efficiency table) (Note: China Trademark Office does not specify the time for trademark registration, and the efficiency of trademark registration is directly related to the number of trademark applications in China, which is generally 1 year) Transfer trademarks: about 6-1 months, which shows that transferring trademarks can save time and cost (increase by 2 times). In a society where this time is money and business opportunities. Comparison of success rate of registered trademarks: According to China Trademark Network, the official website of the State Trademark Office, the total number of trademark applications in China in 25 was 593,382, while the actual number of registered trademarks was 218,731, with a success rate of only about 37%. Although the official website of the State Trademark Office "China Trademark Network" has made the trademark inquiry system public, there is still a blind inquiry period of 4-5 months. At the same time, there is a certain similarity in trademarks, so registered trademarks are risky. Transfer of trademark: the risk is very small. The transferred trademark itself is a registered trademark approved by the State Trademark Office, and has been recognized by the State Trademark Office. Therefore, there is no possibility that the State Trademark Office will reject the trademark approximately. To transfer a trademark, only the transferor and the transferee need to file with the State Trademark Office through an agency, and the transferee can get the trademark registration certificate and have the ownership of the trademark. It can be seen that trademark transfer greatly improves the success rate, minimizes the risk, and enables enterprises to quickly enter the branding process. Comparison of the Value and Meaning of Trademarks Registered Trademarks: According to the latest statistics released by Xinhua News Agency, the total number of Chinese characters has exceeded 8,, while there are only about 3,5 commonly used words, which shows that there are not many meaningful phrases that can be combined into names. According to the statistics of the General Administration of Trademarks of China at the end of November, 25, there are 2,471,4 registered trademarks in China, and basically all the good Chinese character combinations have been registered. It is very difficult for an enterprise to apply for a trademark with a good name, and most enterprises are reluctant to register a trademark that does not highlight the enterprise itself and product characteristics. If the brand promotion is blocked because of the brand name, it will seriously affect the future development of the enterprise. Transfer of trademarks: According to statistics, there are currently about 3, trademarks, which are idle due to the original registrant's enterprise conversion or other various factors. Generally, they can indirectly or directly represent product characteristics and are easy to popularize. It can be seen that it is very difficult to register a trademark that has certain meaning and is easy to remember, while buying a trademark can choose a trademark that is more in line with its own enterprise and has its own enterprise meaning. The Importance of Trademark 1. A trademark is a symbol of an enterprise, and it can also be said to be a manifestation of corporate culture. Represents the image of a company. The protection of trademarks can protect the reputation and image of enterprises. 2. Trademark is the exclusive right to use. Protected by intellectual property law. It costs a certain amount of money to register a trademark and buy a trademark. Protecting your trademark from being used by others is actually protecting your property. 3. With the establishment of each famous brand, the trademark has become an appreciating commodity at the same time. When it becomes a big company, the trademark also appreciates. This is the expected value of the trademark. Comprehensive efficiency comparison of registered trademarks: it usually takes 2 to 3 years for an enterprise to apply for a new trademark and get a registration certificate; During this period, enterprises should produce, operate and sell products, and at the same time, they will do a lot of advertising, print internal and external packaging of products and build channels. The cost is calculated in hundreds of thousands. Once the registration fails, the loss to the enterprise is incalculable. Transfer of trademark: an enterprise can transfer a registered trademark to its own name and own its own brand in the first time. trademark transfer