According to the fashion media TheFashionLaw, Hermes thinks that the name of VoyageDeChanel is too similar to its own trademark Voyaged'Hermès, and asks the US Trademark Office to interrupt Chanel's trademark approval. At present, Hermes owns perfume, body lotion and other products under the trademark Voyaged 'Hermè s Hermes Ocean.
It is reported that Chanel submitted the trademark registration application of "VoyageDeChanel" on 20 18 10, with the intention of opening up new beauty products under this name. In March of this year, Chanel officially launched VoyageDeChanel four-color cheek swatches, which cost $70 per box.
A month later, Hermes filed an objection with the Trademark Trial and Appeal Board of the US Patent and Trademark Office, pointing out that she registered the trademark Voyaged'Hermès on 20 10 and used it for nearly ten years.
According to Hermes, the first half of the names "VoyageDeChanel" and "Voyaged'Hermès" are pronounced exactly the same, and in fact, their meanings are exactly the same. The phrase "VoyageDe/D" is followed by the names of French luxury brands, namely Chanel and Hermes.
In addition, Hermes claims that the trademark applied by Chanel is very similar to its existing trademark in image, pronunciation and function, which will create a similar business impression as a whole.
To this end, Hermes claims that its trademark will be damaged by similar trademarks registered by Chanel, and VoyageDeChanel's products are likely to confuse or even deceive consumers, making consumers believe that Chanel's products are sponsored, authorized or approved by Emmaus, or that Chanel is related to Hermes to some extent.
In June this year, Chanel's lawyer denied several accusations against Hermè s, including "Voyage de trademarks of the two brands are highly similar" and "the two series have the same target consumers", saying that the US Trademark Office should ignore Hermè s' objections and let VoyageDeChanel's trademark registration process continue.
The reason why Hermes is dissatisfied with Chanel's new beauty brand may also be because Hermes himself intends to enter the beauty field.
In March this year, Hermes officially revealed to the media that Hermes makeup products will be officially launched in 2020. In June, AxelDumas, CEO of Hermes Group, said that the beauty product line would be the long-term plan of the group. "All large fashion groups have three axes (make-up, perfume and self-employed), so it is natural for us to launch make-up." Du Masi said that he hopes to become a global company in the field of beauty, which is also to balance the growth of various product categories of the Group.
For luxury goods groups, the profit margin of cosmetics is very considerable. Compared with the luxury goods market, the development of cosmetics and skin care market is more stable in recent years.
Although Hermè s did not disclose much information about the beauty collection, Hermè s may consider using the trademark of Voyaged'Hermès, a perfume tour, to expand the beauty collection. After all, this perfume product has been widely known by consumers.
If Emmaus wants to use the name "Voyaged'Hermès" in some cosmetics, it is not difficult to understand why it does not want Chanel to take the lead in the cosmetics market under the name "VoyageDeChanel". For more trademark information, please visit Bajie Intellectual Property Trademark Network!