In p>1922, Qingdao Cigarette Factory decided to resume the production of "Hadmen" cigarettes, and made a technical treatment of the trademark of "Hadmen" and re-enabled the logo of "HATAMEN".
the classic brand "Hadmen" is one of the oldest modern tobacco brands in China. This well-known brand number was originally registered in 1919. In 1923, British American Tobacco Company set up a branch in Qingdao and began to produce "Hadmen" cigarettes. In 1963, the relevant departments banned the production and sale of "Hadmen" cigarettes on the grounds that "Hadmen" was colonial and should not be used as a people's brand ". In 1991, Qingdao Cigarette Factory re-developed a new generation of "Hadmen" cigarettes, and the brand of "Hadmen" disappeared for more than 3 years, and since then it has renewed its vitality. In 23, it coincided with the 8th anniversary of Hardgate's brand creation. Qingdao Cigarette Factory specially developed and produced a series of cigarettes for the 8th anniversary of Hardgate's brand creation, and at the same time launched a series of cigarette pictures for the 8th anniversary of Hardgate's brand creation. As soon as this picture appeared, it stood out from many derivatives such as calendars, bookmarks, lighters and playing cards, which attracted great attention from many Tibetan colleagues.
There are many editions of the series of cigarette pictures of the 8th anniversary of Hadmen's brand. At present, people can see both standard pictures with a size of 45× 76mm, which are put in cigarette cases, and 4×1 and 6×1 small sets of straight pictures with a size of 62× 16mm. There is also a 6×1 small sleeve screen conjoined picture with a specification of 139× 323mm. Because the latter two small sets of paintings broke through the conventional pattern of standard paintings, they won the favor and favor of Tibetan colleagues.
specifically, these models are different from the standard picture version of the 8th anniversary Cigarette Cards of Hadmen, and their highlights are mainly reflected in the following aspects: first of all, they are well-designed, beautifully printed and fashionable, all of which have their own vivid and personalized characteristics, and all of them have envelopes, which are not available in the new generation Cigarette Cards. In particular, the appearance of 6×1 small-set screen conjoined pictures has added a more vivid highlight to these small-set pictures. All these characteristics have not been possessed by other kinds of pictures since the birth of the new generation of cigarette pictures with Baituka as the leader. Secondly, both the envelope and the front of the painting have the eye-catching logo of the 8th anniversary of the creation of Hadmen, which organically combines the early cigarette paintings with the Hadmen tobacco culture, highlighting the differences of these small sets of paintings. The patterns on the front of these sets of pictures are all the "Hadmen" monthly pictures or partial pictures created by Mr. Hang Zhiying (191~1947), a famous painter of Shanghai's early monthly pictures. On the back of the pictures, the knowledge of "Hadmen" related tobacco culture is mainly introduced, such as 6×1 screen conjoined pictures, with 6 pieces connected together, with purple frame and yellow background on the front, and 2, 4 and 6 pieces from right to left. This paper briefly expounds the mystery and charm of "Hadmen", and the fifth piece is a nearly 6-word text entitled "Faithful, unpretentious, considerate and eternal good luck companion-Hadmen". The back of the painting has a purple frame and a white background, and the background pattern is also Hang Zhiying's monthly paintings. From right to left, there are 1-5 paintings, with the titles of "Hadmen is going to be brilliant", "Hadmen is blowing a whirlwind" and "the origin of the name" Hadmen "as well as the research and development of a new generation of Hadmen since 1991. The 6th one bears the logo of the 8th anniversary of the creation of Hadmen. This set is one of the "Hadmen" stories. The second picture of "Hadmen" story is 6×1, and the front picture of the picture is six old moon cards created by Hang Zhiying reflecting different seasons. On the back of the picture are six pieces of "Hadmen" tobacco cultural knowledge entitled "Hadmen and rights protection" and "old advertising terms of Hadmen", among which the title is "Germany" in the "Hadmen" cigarette label. A correct explanation has been given to the existing doubts: Hadmen is the common name of Chongwen Gate, one of the nine gates in the inner city of Beijing. In the late Qing Dynasty and the Republic of China, foreigners often called it Hadamen, and HATAMEN was the English name of Hadmen, which was similar to the English word CIGARETTES in the middle of cigarette labels. Before the English language of the trademark was cancelled in August 1951, the name of the manufacturer of "Hadmen" cigarettes was changed several times, but "HATAMEN", as an English idiom of "Hadmen", has been inherited.
In addition, at the beginning of planning and production, these pictures of small sets of cigarettes were infused with fresh brand personalized consciousness and ideas such as "carrying forward Chinese culture, showing the essence of the nation, and being China people's eternal confidant and companion" and "new vision, new image and new concept". At the same time, the nature of the gift with cigarettes determines that the circulation of the pictures is limited, which leads to the focus on building and enhancing the cultural value of the brand, which is different from other kinds of advertising pictures or the collection of cigarette pictures produced for promotion purposes. All these points finally show that these wonderful sets of small sets of paintings have vivid personalized characteristics and charm, and then become the fine products of the new generation of cigarette paintings.
Reference: According to the report of Gulong Forum Network, Tobacco China Network.