Legal analysis: The first batch of "China's well-known trademarks" were created on September 20, 1991. This event was jointly organized by Legal Daily, CCTV, and China Consumer Newspaper. There are 10 "well-known trademarks" in this batch, namely: Maotai (wine), Phoenix (bicycle), Qingdao (beer), Qindao-Liebherr (refrigerator), Zhonghua (cigarettes), Polaris (clocks and watches) , Forever (bicycle), Xiafei (cosmetics), Wuliangye (wine), Luzhou (wine). Well-known trademark recognized by the State Administration for Industry and Commerce.

Legal basis: "Order of the State Administration for Industry and Commerce"

Article 2 A well-known trademark is a trademark that is well known to the relevant public in China. The relevant public includes consumers related to the certain type of goods or services marked by the trademark, other operators who produce the aforementioned goods or provide services, as well as sellers and related personnel involved in the distribution channels.

Article 3 The Trademark Office and the Trademark Review and Adjudication Board are responsible for identifying and protecting trademarks in the process of trademark registration review, trademark dispute resolution, and the investigation and handling of trademark violation cases by the industrial and commercial administrative departments, based on the requests of the parties and the needs of reviewing and handling cases. Well-known trademark.

Article 4 The identification of well-known trademarks shall follow the principles of case-by-case identification and passive protection.

Article 5: If a party files an objection to the Trademark Office in accordance with Article 33 of the Trademark Law and requests protection of a well-known trademark in accordance with Article 13 of the Trademark Law, it may file a request for protection of a well-known trademark with the Trademark Office. Make a written request and submit evidence proving that the trademark constitutes a well-known trademark.