Fu Guoqun is currently a professor and doctoral supervisor at Guanghua School of Management, Peking University. He received a PhD in Economics from Wuhan University and a PhD in Management from Aston University in the UK. He once served as the dean of the Department of Business Administration of Wuhan University, a member of the Degree Committee of Wuhan University, and a member of the Standing Committee of the Hubei Provincial People's Congress. He is the author of many books such as "Consumer Behavior", "Trademark Asset Research", "Trademark Management", etc., and has published more than 50 papers in domestic and foreign academic journals. He has presided over 8 National Social Science Foundation, National Natural Science Foundation and international cooperative research projects, as well as many enterprise-commissioned projects. He has been awarded the title of Top Ten Outstanding Youth of Wuhan University, Outstanding Teacher of Hubei Province, Outstanding Teacher of Huo Yingdong Education Foundation, etc., and has received awards from Wuhan University and Hubei Province for many academic achievements.