Since a trademark is an intangible asset, the question arises, since it is an intangible asset, how to judge the value of the trademark? The definition of trademark value mainly depends on several factors. Of course, it is only for your reference. The specific judgment depends on the trademark.

1. Whether the trademark is an R trademark or a TM trademark can also be transferred, but the risk is very high. This is the first thing to check during the trademark transfer process. Since there is a risk, it will definitely affect the value of the trademark.

2. Whether the meaning of the trademark itself is beautiful, concise and generous, and has profound meaning; whether the design and display method are beautiful. A catchy and recognizable trademark is conducive to brand promotion.

3. The popularity of the trademark itself. The value of an ordinary trademark and a trademark that already has a certain degree of popularity can be imagined. Imaginative trademarks can often bring more value to a company and cost less money for brand promotion, because many people know this trademark name, which is value.

Four. The value of a trademark also depends on the buyer and the seller. Trademarks must be bought before they can be sold. Every trademark sold is waiting for the right person, and the value of a trademark in the eyes of others is immeasurable.

5. Look at the trademark agency platform. There are many trademark transfer platforms, which also cause unevenness. Some agency companies even have trademarks worth several thousand yuan, while some start from tens of thousands, and they represent trademark brands. Qualified resources will also feel the value of the trademark.

The above aspects are subjective judgments of trademark value. Anyone who needs to buy or sell a trademark can take a look. Take the trademark transfer website as an example, the trademarks on the website generally start at 20,000 yuan, and there are few. A trademark worth less than 20,000 yuan.