Wuyang Chunyu looks like a rain of pine needles, with a light green and slightly yellow color, a clear and distant aroma, and a sweet and refreshing taste. Its outstanding quality is deeply loved by consumers and is exported to Beijing, Tianjin, Jiangsu, Shandong and other places in this province. The famous Chinese cultural tea "Tangji Alpine Tea" is produced in the Anfeng Mountain District of Wuyi County with an altitude of more than 1,000 meters. The mountains and rivers here are beautiful, with verdant peaks and deep forests and streams. The mountains are filled with mist all year round, the wind is clear and the air is moist, and the soil is soft. It is a God-given place to grow tea. The tea garden has never been affected by any modern pollution such as chemical fertilizers and pesticides. The "Tangji" natural high mountain tea produced is tender and slightly curly in appearance, has a clear aroma, mellow taste, green color, light green and bright soup color, and slender and multi-budded leaves at the bottom, making it a treasure among teas. "Tangji High Mountain Tea" won the Silver Award, the highest award for famous tea in Jinhua City, at the 1998 China International Expo, and was awarded the title of "Chinese Cultural Famous Tea" due to its unique natural quality. It won the second prize in the Second China Tea Cup National Famous Tea Competition and a series of honorary titles such as Zhejiang First Class Famous Tea. In 1999, it won the '99 International Famous Tea Gold Award.
“Thousands of things fall like thunder in one night”, Wuyang Chunyu Tea is produced in Wuyi County, the “hometown of organic tea in China” in central and southern Zhejiang. Wuyi is located in the south-central part of Zhejiang, with mountains and mountains, beautiful mountains and clear waters, four distinct seasons, sufficient heat, and a long frost-free period. The superior natural environment has created the pure and pollution-free innate quality of Wuyang Chunyu Tea. Its shape is like drizzle of pine needles, its color is green and slightly yellow, its taste is sweet and refreshing, and it has a unique orchid fragrance.
Wuyang Chunyu Tea inherits thousands of years of traditional tea-making technology, coupled with careful cultivation and production of modern technology, which makes the quality of "Wuyang Chunyu" tea outstanding. Since the successful development of Wuyang Chunyu Tea in 1994, it has won many gold awards. As of 2009, Wuyi County has a production base of more than 60,000 acres, with an annual output of 1,000 tons and an output value of 110 million yuan. The products are sold overseas.
Wuyang Chunyu tea is shaped like silky rain of pine needles, with a green and slightly yellow color, a clear and distant aroma, a sweet and refreshing taste, and a unique orchid fragrance. Tea has a unique natural quality of "color, aroma, taste and shape" and enjoys a high reputation in history.
Produced in the Jiulong Mountain area of ??Yuyuan, Wuyi, Zhejiang, which is thousands of meters above sea level. The tea gardens are shrouded in mist all year round and the air is fresh. Thin, slightly curly, visibly fluffy, neat and clean, emerald green and fresh, the soup is light green and bright in color, has a strong aroma and rich flavor, and is resistant to brewing. Tea gathers the aura of heaven and earth and absorbs the essence of all things. It has extremely strict requirements on the growing environment. The county has beautiful mountains and rivers, with a forest coverage rate of 73%. The county has verdant peaks, clear mountains and rivers, fertile soil, mild climate, good natural ecological environment and unique climatic conditions, which are very suitable for the growth of tea trees. In order to create the excellent quality of Wuyang Chunyu tea, the development Pollution-free organic tea has created unique conditions. Tea contains more than 1,300 years of profound local culture and has unique "color, aroma, taste and shape".
As early as the 1960s and 1970s, tea planting was vigorously developed, with the tea garden area reaching up to 100,000 acres, making it an important tea-producing county in Zhejiang Province. In the 1980s, due to changes in the structure of the national tea industry, bulk tea products were unsaleable, and exports were blocked. Wuyi tea enterprises, which mainly produced bulk tea, were struggling. Tea production was ineffective, and the tea industry entered a stage of decline. A large number of tea gardens were destroyed and replanted. For other crops, nearly 50,000 acres of tea gardens were out of control and gradually abandoned. According to the changes in the tea industry in the new development period, the county party committee and the county government actively sought countermeasures. With the help of relevant experts from the Tea Research Institute of the Chinese Academy of Agricultural Sciences, they tracked the world's agricultural development trends and proposed the construction of a "tea production county" and a "famous tea production county". With the idea of ??"building an advanced county in production" and "strengthening the county in organic tea production", the whole county unified its thinking and understanding, vigorously introduced improved tea varieties, developed famous teas, and developed "Wuyang Chunyu" tea in 1994. "Wuyang Chunyu" tea is shaped like a rain of pine needles, with a light green and slightly yellow color, a clear and distant aroma, and a sweet and refreshing taste. Since the day it came out, "Wuyang Chunyu" tea has been like a spring breeze blowing in the face, and is well-known in the tea world for its outstanding quality. At the end of the 20th century, the international consumption trend of organic food began to take shape. The county party committee and government seized the opportunity and promptly put forward the idea of ????tea production work of "continue to focus on famous tea, actively develop organic tea, and popularize pollution-free tea", and regarded the improvement of tea gardens and the development of organic tea as an upgrade to the structure of Wuyi's tea industry. The important basic projects for the implementation of the famous brand strategy have been grasped, and it has won the title of the first "Hometown of Organic Tea in China" and "Advanced County of Improved Tea Breeds in Zhejiang Province" in one fell swoop, seizing the opportunity for the development of tea industrialization.
It has a tea garden area of ??120,700 acres. It is a key tea-producing county in Zhejiang Province and one of the national green tea characteristic regional counties. In 2007, the tea output was 9,746 tons, with an output value of 347 million yuan, ranking first in Jinhua City in terms of area, output, and output value. The output value of tea accounts for 30.8% of the total output value of the planting industry. The tea industry has become a pillar industry in rural areas of our county and an important source of income for farmers in mountainous areas, supporting "half of the county's agriculture". "Drinking famous tea shows not only your taste but also your worth." Today, when all walks of life pay more and more attention to brand benefits, whoever owns a well-known brand will occupy the market and win a lot of money. This has become the common sense in the industry. As a result, the "Tea Development Campaign" to produce Wuyi famous tea, create Wuyi brand, and make tea a pillar industry of our county has begun.
The road to tea branding has been mixed. After "Wuyang Chunyu" tea took the lead in opening the door to the famous tea market, one honor after another came one after another. It successively won the first prize in the first "China Tea Cup" national famous tea competition, the highest award in the national agricultural industry - "China Famous Brand Product", etc. title. For a time, "Wuyang Chunyu" tea became the darling of the market. It was sold at high prices in Shandong, Hangzhou and other places, making tea farmers who grow ordinary tea envious. Driven by the "Wuyang Chunyu" tea, many tea brands such as Jinshan Cuijian, Yu Qingxiang, and Tangji high mountain tea suddenly appeared in our county. By 2003, 19 tea brands had emerged in the county. To develop tea, you need to have a brand, but if there are too many brands, the competitiveness of tea in the market will be dispersed. What's more serious is that brand companies are fighting each other and duplicating construction, which will inevitably form vicious competition. The development of Wuyi's tea industry has encountered a bottleneck in brand development, and the industrialized management and brand integration of the tea industry have become urgent. However, how to achieve a breakthrough in tea branding? After repeated investigations and careful consideration, the county party committee and the county government made the decision to integrate tea brands: the county's famous teas will be unified under the "Wuyang Chunyu" brand, so that more companies can enjoy this advantageous resource and tea farmers can get more Affordable.
After careful planning, the "Wuyang Chunyu" tea brand integration operation was launched in full swing. The "Wuyang Chunyu" brand management leading group and the Wuyang Chunyu Famous Tea Association were established one after another, and comprehensively carried out the quality supervision, technology promotion, product promotion, production and marketing coordination of "Wuyang Chunyu" tea. Seven major tea companies in the county have joined. The "Wuyang Chunyu" brand alliance implements the "four unifications" management model, namely unified brand, unified packaging, unified standards, and unified supervision. In 2004, the County Agricultural Bureau revised the original county-level "Wuyang Chunyu" local standards. The new standard adds technical standards for Chunyu Longya and Chunyu Longhao, and the Jinhua Municipal Bureau of Quality and Technical Supervision has issued municipal-level local standards, making Wuyang Chunyu Tea standards serialized and strengthening the quality of Wuyang Chunyu Tea. Regulation lays the foundation. At the same time, the "Wuyang Chunyu Tea Management Rules and Quality Management Measures" were formulated to standardize the production and sales behavior of each member company and form a quality supervision and management system of corporate self-discipline, association management, and administrative supervision.
Building a brand is inseparable from advertising. Developed a scientific tea brand advertising and promotion plan. The county government invests 1 million yuan every year for advertising, participating in tea expos and other activities. The County Agricultural Office, County Agricultural Bureau and relevant departments organized personnel to conduct market research and did a lot of work. At every tea expo and famous tea recommendation meeting, they actively serve as "Wuyang Chunyu" tea brand promoters and enthusiastically recommend "Wuyang Chunyu" tea to foreign businessmen and experts. They are busy in every demonstration meeting and seminar. In the process of trademark formulation, packaging design, and quality standard formulation, they always take the trouble to repeatedly demonstrate until they reach standards recognized by experts and scholars. Nowadays, advertisements for "Wuyang Chunyu" tea can be seen frequently in mainstream media at the national, provincial, municipal and county levels. Brand advertising paid for by the government has played a huge role, and participating companies have also stepped up their advertising efforts.
After successfully integrating the "Wuyang Chunyu" brand, it proactively launched attacks in all directions. In 2004, Zhejiang Province selected the top ten famous teas in the province, and our county promptly selected "Wuyang Chunyu" tea. In the fierce competition with nearly 40 famous tea brands from 38 counties and cities in the province, "Wuyang Chunyu" tea was selected. The tea stands out and ranks among the "Top Ten Famous Teas in Zhejiang Province". At the 3rd International Tea Expo in Jinan, China, "Wuyang Chunyu" won the gold medal at the expo. In participating in other exhibitions, we also won 3 gold awards, 3 silver awards and 6 quality awards.
The bigger the brand, the better the sales. Today, "Wuyang Chunyu" tea has established a firm foothold in major and medium-sized cities such as Beijing, Shanghai, and Shandong.
Leaf after leaf of "Wuyang Chunyu" tea is spreading its fragrance in these cities. The bigger the brand, the higher the value. After the integration of the "Wuyang Chunyu" tea brand, under strict supervision, the quality of tea has steadily improved, and the value of tea has also increased. When the brand becomes big, tea farmers are happy. Every time when spring tea is on the market, the fresh tea leaves picked by tea growers in our county become a "sweet pastry". The fresh tea leaves picked by tea growers just off the mountain are often snapped up. The price of fresh tea leaves has also increased from 60 yuan per kilogram in the past to 140 yuan today, reaching a peak of more than 200 yuan. An idea brings life to an industry, and a pot of tea brings joy to a group of people. Many tea farmers say that the income from growing tea is getting better and better, mainly due to the government's clever move of integrating tea brands! Today, "Wuyang Chunyu" has become a business card of Wuyi, and it is getting stronger and stronger along the road of brand integration. In 2009, Wuyi County made a decision to develop and expand the Wuyi tea industry, and successively introduced a series of supporting policies such as base construction, improvement of improved varieties, fine processing, and brand promotion. Wuyang Chunyu Tea has won widespread praise from the industry and received unanimous praise from consumers for its beautiful appearance, long-lasting fragrance, and sweet taste, as well as its advanced management model of "government-led, association-managed, enterprise-joined, and unified promotion." Market visibility and reputation are increasing year by year. As the only tea brand in Jinhua City shortlisted for this competition, Wuyang Chunyu Tea has outstanding benefits. Not only has its sales share in Jinhua City increased sharply, but it has also occupied a certain market share in Beijing, Shanghai, Hangzhou, Shandong and other places, and is also exported to Europe and the United States. Japan, South Korea and other countries and regions. Wuyang Chunyu tea production base covers an area of ??60,000 acres, with an output of 3,154 tons and an output value of 236 million yuan. The tea industry represented by Wuyang Chunyu Tea has become the leading industry of agriculture in our county and a pillar industry for increasing farmers' income. It has also become the golden business card of Wuyi County's external image.
Wuyi County will focus on the goal of creating "the world's green tea depends on Zhejiang and organic green tea in Wuyi" and implements "organic tea development, culture development tea, market development tea, brand development tea, tourism development tea, and leading tea development". Tea” six strategies. Facing the market, insisting on greening; focusing on development, insisting on scale; quality-oriented, insisting on high-quality; carefully cultivating, insisting on industrialization; relying on science and technology, insisting on sustainability, and making the tea industry stronger and bigger. It is planned that by 2015, Wuhan The Yangchunyu tea production base covers an area of ??100,000 acres, with an annual output of 5,000 tons of series of tea and an annual output value of 500 million yuan. "Wuyang Chunyu" tea is a famous tea developed by Wuyi County Agricultural Bureau in 1994. It has won many awards since its introduction.
Won the highest award in the national agricultural industry in 1999;
"China Famous Brand Product" at the 1999 China International Expo;
Wuyang Chunyu's extraordinary quality has deeply Loved by consumers, it is exported to Beijing, Tianjin, Jiangsu, Shandong and other parts of the province;
2002 China Fine Tea Expo Gold Medal;
2004 Ningbo International Tea Culture Festival Gold Award;
Won the title of “Top Ten Famous Teas in Zhejiang Province” in 2004.
On June 28, 2009, at the second evaluation meeting of Zhejiang Province’s Top Ten Famous Teas, Wuyi County’s famous tea brand “Wuyang Chunyu” scored twice and was ranked among Zhejiang Province’s Top Ten Famous Teas. Honorary title.