Deutsche Grammophon Group. In 1962, Germany's Siemens and the Netherlands' Philips combined their respective subsidiaries DGG and PPI (the name of Philips Records at the time) in order to resist risks. Siemens purchased 50% of PPI's shares and Philips purchased 50% of DGG. shares and formed a group called Phonogram, headquartered in Hamburg. In 1971, the group was reorganized and named PolyGram. In the same year, it acquired Verve Records, a well-known jazz record company owned by Metro-Goldwyn-Mayer. In 1980, it acquired Decca Records. In 1987, Siemens withdrew and PolyGram Group became a wholly-owned company of Philips. From 1989 to 1996, PolyGram successively acquired record companies such as Iceland Records, A&M, Motown Records, Def Jam, and Rodven Records.
PolyGram once had subsidiaries in many countries and regions around the world. In terms of popular music, it was mostly published under the PolyGram trademark, occupying a large market share. In terms of classical music, it owns three major brand companies: DGG, Decca and Philips. In 1998, it selected three records that were rated as "three stars with flowers" by the "Penguin Record Guide", with Penguin Classics' Trademark Publishing.
In 1998, Canada's Seagram Corporation acquired PolyGram and merged it into Universal Music Group.