Giant bicycles are the Giant brand.

Giant is a brand founded by the Taiwanese bicycle manufacturer "Giant Machinery Industry Co., Ltd." and is one of the internationally renowned Taiwanese brands. "Giant" is the transliteration of "Giant", and the manufacturer's "giant" is its free translation.

The "Giant" brand was founded by Liu Jinbiao in Dajia Town, Taichung County (today's Dajia District, Taichung City) in 1981, and "Giant Co., Ltd." was established to be responsible for business sales in Taiwan, the Netherlands and China. There are global production plants in mainland China, and the company was listed on the Taiwan Stock Exchange in 1994.

Since entering the mainland market, Giant has adhered to the quality policy of "Customer first, what customers want is in our heart; quality is the first job", integrating human beings' persistence for the future into itself. In the design concept of the bicycle, the love of life is displayed in every detail of it.

To maintain the exchange between nature and people, in a new era full of opportunities, with the themes of technology, fashion and humanism, we will create more perfect products for the better life of the Chinese people.

Giant's founding history:

Taiwan's Giant Group - which produces and markets the world-renowned bicycle brand "Giant" and introduced the new bicycle life culture to the motherland - in 1992 In September 2009, Kunshan City, Jiangsu Province was selected to establish a wholly-owned Giant (China) Co., Ltd., and the first phase of the project was officially completed and put into use in April 1994.

Since its establishment, Giant has continuously adopted the marketing strategy of "global brand, local roots" and implemented the overall goal of developing international brands. We insist on creating and producing products and services with the best comprehensive value to meet the needs of global consumers.

Today, across the century, we have always believed that bicycles have diversified development space in the fields of leisure, entertainment or sports. Their high added value in benefiting human health and quality of life has constantly prompted us to advocate "cycling sports". , New Life Culture”.

With more than 20 years of professional experience in producing various types of bicycles, in this land full of vitality and hope, Giant combines advanced production technology, business management and mature concepts of global marketing with the vastness of the motherland. market and abundant resources.

In this land full of vitality, Giant has used its perseverance to create a new kingdom of bicycle production and sales and guide a new bicycle life culture.