Bentley is a car brand founded by the British Mr. Bentley Oyun in 1919 with the purpose of "combining the elements of power and speed with the finest quality and witnessing it in a luxurious car". Every classic model in Bentley's history bears witness to its pursuit of beauty and dedication to quality. It is the only car in the world that pushes luxury and performance to the top at the same time, and is a combination of nobility and extraordinary power. When automobiles became popular all over the world and the large-scale mass production of the automobile industry dominated the world, Bentley has never been tempted by the huge market share. It adheres to its positioning of making ultra-luxury cars and focuses on the brand's connotation of "noble and excellent driving performance". Continuously innovate product series on the premise of inheriting hand-made manufacturing and personal customization models. From the Bentley 3.0, which set a glorious record of five consecutive wins at the French Le Mans circuit in the early days of the company's founding, to conquering the world in 1952 and winning numerous wealthy and wealthy individuals such as Greek shipping king Onassis, Italy's largest Agnelli family, and oil tycoon Rockefeller From the Continental R series favored by others, to the Bentley Elegance series that best represents Bentley's noble connotation in 1998, to the "King of Speed" Continental GT in 2002 and the Bentley Elegance 728 that became the Queen's driving car, and in 2005, the "entry-level" series was created. Continental Flying Spur with the concept of "ultra-luxury car", Bentley continues to build its own manufacturing value through innovation.
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Even in London, If you want to see a Bentley on the street, you often have to wait for a long time, "unless there happens to be an important event or ceremony nearby, and important people are present, because they usually choose Bentley. In the UK, people often talk about Bentley. Like an exaggerated advertising slogan. Bentley cars are still assembled by hand by experienced craftsmen in Crewe, England. The craftsmanship of these craftsmen is passed down from generation to generation, and the quality is perfect compared with modern automobile production lines. The production line at Bentley's Crewe plant only moves 6 inches per minute, and each car takes 16 to 20 weeks to complete, from body welding and painting to powertrain and transmission assembly, interior leather sewing and raw wood. Most of the car manufacturing processes are produced and processed by hand. Such modern automobile products are welded bit by bit by experienced craftsmen, screws are pulled up one by one, and manual correction is completed millimeter by millimeter. This is Bentley's guarantee. An important reason for noble blood.
Persistence under perfectionism
Bentley Oyun, the founder of Bentley Motors, was born in London on September 16, 1888. He has been interested in all machinery since he was a child. Fascinated, perhaps this curiosity about mechanical devices is a trait possessed by all great designers and engineers, and thus made him and the Bentley company he founded unparalleled in the automotive industry.
Binlio Yun was keen on designing and manufacturing some small motorcycles in his spare time, and actively participated in small long-distance trial competitions. Since he and his brother won the gold medal in the long-distance race from London to Edinburgh, he came up with the idea of ??manufacturing a motorcycle. The idea of ????a car that focuses on performance and is lighter in weight. The design concept of Bentley Oyun is to "create the best of excellence and top speed". This concept runs through all the cars produced by Bentley, and its value is also in racing again and again. It has been proven in sports. The goal of Benlei Oyun's competition is also quite simple and straightforward: racing is the cheapest and most effective way to prove and test its own design, and it is also an opportunity to develop its own technology. It is also the most effective car advertisement. Illustrator Gordon Crosby designed a front logo for this purpose, with a B in the middle and spread wings on both sides. It is solemn yet domineering, eye-catching yet unassuming. Since then, it has become an important symbol of Bentley cars. , has also become a representative symbol of luxury cars.
After the founding of the Bentley Company in 1919, it launched a 3-liter model with a horsepower of up to 85 horsepower - the Bentley 3.0. Its top speed can easily exceed 80 miles per hour. It was already the fastest production car at the time.
Bentley participated in various competitions with this 3-liter car. In addition to breaking almost all endurance and speed records at the time, its derivatives also historically won the Le Mans endurance race championship for five years, making Bentley famous all over the world.
In June 1952, the Bentley Continental R-type was reinstalled and soon conquered the world, becoming the fastest four-seat car recognized at the time, with a speed of 120 miles per hour. This specially designed two-door car has better performance than standard high-end sedans. It not only retains Bentley's traditional nobility and high performance, but also is given a distinctive sporty appearance. At that time, the famous British car magazine Autocar even praised it, calling it a "very modern magic pet car".
In April 1998, the Bentley Arnage series equipped with a 6.75-liter V8 twin-turbocharged engine was born. This series of cars follows the most classic exterior design of Bentley cars, and the interior configuration is both luxurious and high-tech. The 450-horsepower Bentley Argenta T, the first car of the Argenta Series II, is considered the fastest four-door sedan in the world and the most powerful Bentley.
In September 2002, the Continental GT concept car was unveiled at the Paris Motor Show in France and immediately became the protagonist of the show. On the basis of inheriting Bentley's noble and luxurious tradition, the Continental GT is equipped with new and cutting-edge technology to maximize its performance. It is an out-and-out "King of Speed". This car inherits the design style of the most legendary Bentley Continental R-type, and is supplemented by Bentley's traditional fine craftsmanship, which perfectly interprets Bentley's superb top-level car manufacturing technology.
Exquisitely crafted
Over the past 80 years, many luxury brands of the same era as Bentley have declined or even disappeared. What is commendable is that Bentley has changed owners twice. However, in today's "meager profit era", Bentley has gradually widened the gap with its competitors. In 2004, Bentley's ultra-luxury car series Arange series sold 1,000 units worldwide, 200 units more than the famous Rolls-Royce. Since officially entering China in 2002, Bentley has set many records in China in the past three years: the most expensive Arnage 728, with only three units produced annually in the world, has won the sales volume for three consecutive years, and the Arange RL has been the best in sales for three consecutive years. No. 1 in the world, a customized Arnage 728 sold for 11.88 million yuan has set a record for the most expensive car in China and is known as the "sky-high price car."
Why are Bentley cars so expensive? Bentley's explanation is simple: 100% hand-made manufacturing is the reason why Bentley is expensive. It may only take a week to produce an other car, but it takes half a year to produce a Bentley. Embodying the brand connotation as much as possible in every detail is another reason why Bentley cars are expensive. If you visit Bentley's production workshop in Crewe, England, the reason why it is expensive will be obvious: except for the paint room, there is not a single robot in the entire workshop, and its production line is the slowest in the world. The body is on the production line every minute. Can only move 6 inches. Just from the leather trim in the car, you can see the exquisiteness of Bentley's manufacturing process: on average, more than 400 pieces of skin are used in each Bentley car. It takes 15 cows to obtain these skins, and each cow uses only about 4 square meters of leather. Leather; not all cowhide can be used, Bentley only favors cowhide from Scandinavia - these hides come from specialized cattle farms, and the owners take special measures to carefully protect the backs of the cows to prevent them from fighting. It took a skilled worker 15 hours to wrap a steering wheel, and it was sewn by hand. Because the tightness of each piece of calfskin is different, only manual sewing can ensure that there will be no wrinkles. , each leather item has the signature of the person responsible. Even the engine is assembled by hand, and every screw is tightened manually with a wrench.
In the workshop, the watches on all workers' wrists, the rings on their fingers, and even the metal parts on their belts are covered with very soft protective fabrics to prevent sharp objects from damaging the cars. The best example of British hand-made craftsmanship is Bentley's woodworking shop.
The wood grains that can be seen in Bentley cars are all peeled off from the roots of trees that are hundreds of years old. These newly peeled thin patterned woods are very fragile and look like newly unearthed silk fabrics. If you are not careful, they will fall apart. It will break, so it must undergo strict temperature treatment before use, and then undergo color processing, then the exquisite wood grain can be highlighted. The most important thing is to ensure that the wood grain used in the car is symmetrical, such as the armrests next to the driver and passenger, the two VIP seats in the back, etc. The interior is made of walnut, with an average of about 6.5 square meters. Peach wood knots are chosen because the peach wood knots are harder, and the wood grain of the peach wood used on both sides of the car is absolutely symmetrical. The entire interior of a car costs It takes 13 days to complete.
The workers who make Bentley are like a group of handicraft artists. In fact, they will never live up to such praise. Many workers have a family tradition. Their grandfather and grandson make leather goods for Bentley, and both father and son work as spray painters at Bentley. This kind of handicraft family can be found everywhere in Bentley.
Every Bentley limousine that rolls off the production line is a unique work of art. Bentley's design has always strived for innovation, elegance and humanity, and all parts work together seamlessly. This is not only reflected in its elegant body lines and endlessly comfortable seats, but also in its efforts to improve power and handling. For example, through the redesign of engine internal parts, exhaust gas emissions can be achieved to achieve the best results; the improvement of airflow dynamic design can make high-speed vehicles have better stability. The most noteworthy thing is that the powerful engine of Bentley is designed to be small and exquisite, harmoniously harmonious with the elegant appearance of Bentley.
The high price is just a symptom of Bentley. The key to the problem is that Bentley turns its manufacturing process into a value-added process in an artistic way, and does its best to maintain this process. Bentley Motors believes that the most significant psychological demand of Bentley customers over the years is the pursuit of distinguished status and excellent driving performance. Although people think of Rolls-Royce when they mention "prestige", in fact, in the same factory and in the same building The Bentley produced by craftsmen fully possesses all the noble elements of Rolls-Royce. The perfect combination of nobility and excellent performance is the most valuable part of the Bentley brand. Therefore, Bentley Motors established its principle and adhered to its principle in negotiations, that is, all traditions that protect Bentley's noble blood should be preserved. The Crewe factory, which has a history of manufacturing royal cars for the British Royal Family for more than 50 years, and the craftsmen who have passed down car-making skills for generations must do their best to preserve it.
Unswerving "Respect"
In 1998, after years of ups and downs, Bentley Motors was at its own crossroads, facing a gap that had to be crossed: brand. The support no longer exists, and the brand must be repositioned. At the time Bentley was owned by Rolls-Royce Motor Cars. In the late 1990s, there was a wave of mergers and acquisitions in the global automobile industry. Internationally renowned brands were monopolized by automobile giants. Rolls-Royce, which is famous for its meticulous hand-crafted production methods, was no exception. In the competition with its rivals, Rolls-Royce was no exception. At a disadvantage, the business is in trouble, and it has to find a buyer to survive. In June 1998, BMW lost to Volkswagen in the bid to purchase Rolls-Royce Motor Cars. The two major brands of Bentley and Rolls-Royce were owned by Volkswagen. Although Rolls-Royce Motor Cars is still the most luxurious car with the most luxurious facilities and the most expensive brand in the world, it has long been surpassed by its competitors in technology. Rolls-Royce Motor Cars had to make some models of Rolls-Royce before the merger and acquisition. The car is equipped with a BMW engine. After the merger failed, BMW immediately stopped supplying engines to Rolls-Royce, forcing Volkswagen to negotiate with BMW. Rolls-Royce is eventually owned by BMW, and Bentley is owned by Volkswagen. Now the brothers will become competitors. Bentley, which has always been known as the "Rolls-Royce sports car version", how should the brand go in the future and become the name of all Bentley car owners in 1998? Problems that I have all thought about.
Bentley Motors believes that the most significant psychological demand of Bentley customers over the years is the pursuit of distinguished status and excellent driving performance. Although when people think of "prestige", they think of Rolls-Royce, but in fact Bentley produced in the same factory and by the same craftsmen fully possesses all the noble elements of Rolls-Royce. The perfect combination of nobility and excellent performance is the most valuable part of the Bentley brand. Therefore, Bentley Motors established its principle and adhered to its principle in negotiations, that is, all traditions that protect Bentley's noble blood should be preserved. The Crewe factory, which has a history of manufacturing royal cars for the British Royal Family for more than 50 years, and the craftsmen who have passed down car-making skills for generations must do their best to preserve it. On July 28, 1998, BMW spent 40 million pounds to purchase the Rolls-Royce trademark and logo, and signed an agreement with Volkswagen, stipulating that BMW would start producing Rolls-Royce cars from 2003. Volkswagen has continued to produce Bentley luxury cars at its Crewe plant since 2003, thus ending the more than 50-year history of Bentley and Rolls-Royce operating under the same roof. Since 2002, Bentley has replaced Rolls-Royce as the only car brand designated by the British royal family, and has become the car for the Queen's 50th anniversary celebrations. After Bentley officially landed in China in 2002, it opened the Chinese ultra-luxury car market with a sister version of the car used to celebrate the 50th anniversary of the Queen's accession to the throne.
Meticulous “sincerity”
Bentley owners can not only enjoy consistent quality car manufacturing technology, but also receive unique personalized customization services. Basically every Bentley car is nearly perfect when it leaves the factory; but more than half of the cars will still be customized according to customer requirements through Bentley's professional car manufacturing department, Bentley Mulliner, to meet the unique tastes and requirements of the car owner. . Whether you want to install a home theater, a cigar humidifier, a pop-up mini bar, or even the most advanced video conferencing system in your car, there is nothing Mulliner can't do, and no detail will be overlooked. neglect. British star David Beckham once commissioned Mulliner to design a makeup case with Victoria's name on it as a gift for his beloved wife, the Continental GT. If you want to talk about Mulliner's masterpiece, it must be the Continental R-Type, the fastest four-seat two-door sports car in 1952. The Queen’s car, State Limousine, for the 50th anniversary of her accession to the throne is the most glorious one.
Bentley will also provide car owners’ drivers with a complete set of uniforms from hats to leather shoes for free; provide free training to drivers, such as the characteristics of Bentley, precautions for driving Bentley, and even train drivers on driving etiquette: how to provide car owners with How to open the door, how to get on the road, and what to do when the car owner invites guests to ride in the car. Car owners don’t have to worry about what should be done during each maintenance cycle. The service staff will take the initiative to contact you. "It takes more care than taking care of pets." Bentley itself treats its cars as works of art. If the accessories are broken, Bentley can re-make them for the car owners, but the old ones have to be recycled. Art works increase in value over time, and so does a Bentley.
With nearly a century of tradition and innovation, the name Bentley has gone far beyond the scope of cars. In the eyes of all those who love Bentley, it is a comfortable and luxurious mobile space tailor-made for you, it is synonymous with distinguished status, and it is the ultimate dream of speed and luxury.