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There are many brands in China

Among them, Baleno under Deyongjia Group Co., Ltd. may be the most familiar

The "Baleno" brand was used in 1981 and can be regarded as a brand with a "long history". The "Baleno" brand itself is an Italian brand that has been operating in Hong Kong since the 1980s. It is said that during the period

Baleno "Baleno" also invited superstars such as Chow Yun-fat and Maggie Cheung as image spokespersons, and the brand became very popular in Hong Kong. Later, it entered mainland China for sales, but due to various reasons, the business was not very satisfactory. In 1996, Hong Kong Deyongjia Group Co., Ltd. acquired the "Baleno" trademark and established "Guangzhou Friendship Baleno Clothing Co., Ltd." to re-brand the Baleno trademark, giving the Baleno brand a new lease of life. After entering the domestic market, when Guangzhou Teemall opened, Baleno unexpectedly got a space rented out by another brand and opened its first specialty store after its comeback. With the success of Jusco Island and others, Baleno opened in Teemall. It was a success and became an instant hit. Since its establishment in 1996, Baleno has been committed to business development in China and Southeast Asia, and expanded different types of clothing brands. At present, Baleno Clothing Company has launched more than ten brands, among which there are six well-known brands, including: Baleno, Living Geometry (S&K), Interactive Zone (I.P.ZONE), Legend of Innocence (BAMBINI), Shuihong (Baleno Attitude) ) and ebase. Overall, it seems that Baleno has not stopped launching new brands in the domestic market, and perhaps more new brands will be launched.

The parent company Deyongjia Group Co., Ltd. acquired the Baleno brand in 1996, repackaged the brand, and created Baleno Group Co., Ltd. and Baleno brand. "Baleno Group Co., Ltd." has been in development for thirteen years.

Baleno has developed very rapidly, and its business has extended from big cities such as Guangzhou, Hong Kong, Beijing, and Shanghai to Taiwan, Wuhan, Changsha, Heilongjiang and other places. There are also Baleno branches and stores in Singapore and the Middle East. In order to strengthen its market share, Baleno Group Co., Ltd. has developed a franchise model, which has greatly increased store coverage and profitability. As of June 2005, the company has about 3,000 self-operated stores and other Baleno stores in China and abroad. The stores are located in mainland China, Singapore, Jordan, Saudi Arabia, Iran and other places. The company has more than 15,000 employees. It can be seen that the company has developed quite rapidly and vigorously in just nine years.

Brand Honor

1. Guangdong District

In 2005-2006, "Baleno", "Geometry of Life" and "The Color of Clothes" won the "2005-2006 The glorious title of "China Super Brand"

In 2005-2006, Guangzhou Friendship Baleno Clothing Co., Ltd. won the "Advanced Enterprise Survey Award" issued by the Guangzhou Enterprise Survey Team of the National Bureau of Statistics

2006 Baleno won the "2006 Major Sales Diamond Award" from Shenzhen Tianhong Shopping Mall Co., Ltd.

In 2006, Teflon awarded Guangzhou Friendship Baleno Clothing Co., Ltd. the "Outsmart Partner" honor

In 2006, Guangzhou Guangzhou Baidu Co., Ltd. awarded Guangzhou Friendship Baleno Clothing Co., Ltd. the "Best Cooperation Unit"

In 2006, Guangzhou Friendship Baleno Clothing Co., Ltd. was rated as the "Top 100 Taxpayer" by the Guangzhou Municipal State Taxation Bureau and the Guangzhou Municipal Local Taxation Bureau "One of the best, ranking 84

From 2000 to 2005, the China Industry and Enterprise Information Release Center awarded Baleno brand casual clothing the honorary certificate of "No. 1 sales volume of similar products in the national market" for six consecutive years

2003-2005 Guangzhou Friendship Baleno Clothing Co., Ltd. was selected as one of the "Top 100 Star Overseas Chinese Enterprises in Guangdong for 2003-2005"

2003-2005 Guangzhou Friendship Baleno Clothing Co., Ltd. was awarded the title of Shenzhen Tianhong Shopping Mall Co., Ltd. Awarded "Strategic Partner"

In 2005, the China Industry Enterprise Information Release Center awarded Baleno brand casual clothing the honorary certificate of "No. 1 sales volume of similar products in the national market"

In 2005, Baleno Won the "Large Sales Award" of Guangzhou Modern Department Store Co., Ltd.

In 2005, Baleno won the "Customer Reputation Award" of Shenzhen Maoye Commercial Building Co., Ltd.

In 2005, Baleno won the "Customer Reputation Award" of Shenzhen Maoye Commercial Building Co., Ltd.

In 2005, Baleno won the "Customer Reputation Award" of Shenzhen Maoye Commercial Building Co., Ltd. Co., Ltd.'s "Best-Selling Brand Award"

In 2005, the China Chamber of Commerce awarded Baleno T-shirts with the honorary certificate of "No. 1 in sales of similar products in the market"

In 2005, the China Chamber of Commerce Awarded the honorary certificate of "Top Ten Sales Volume of Similar Products in the Market" for Baleno brand denim clothing

In 2005, Baleno won the "Best Cooperation Award" of Shenzhen Haiya Department Store Co., Ltd.

In 2005, Baleno Brand casual wear was rated as one of the "Top Ten Influential Brands of China's Casual Clothing"

In 2005, "Baleno", "Life Geometry" and "Interactive Zone" won the "Consumer Trust" award from the China Consumer Protection Foundation. Well-known brand"

In 2005, Guangzhou Friendship Baleno Clothing Co., Ltd. won the "ISO9001:2000 certification"

The Baleno casual wear series products in 2004-2005 were listed as "Quality well-known brands in the Chinese market" ·Reputation and service satisfaction unit "Top Ten Brands in the Casual Clothing Industry"

In 2004, the China Chamber of Commerce awarded the Baleno brand T-shirt with the honorary certificate of "No. 1 in sales volume of similar products in the market"

2004 In 2004, the China Chamber of Commerce awarded Baleno brand denim clothing "the top ten comprehensive market share of similar products" certificate of honor

In 2004, the China Chamber of Commerce awarded Baleno brand women's clothing "the top ten comprehensive market share of similar products" "Certificate of Honor

In 2004, Guangzhou Friendship Baleno Clothing Co., Ltd. was rated as "Excellent Unit of Economic Contribution in Tianhe District"

In 2004, "Baleno", "Life Geometry", "Interactive Zone" "Won the "Top Ten Famous Brands of Clothing in Guangzhou in 2004" issued by the Guangzhou Garment Industry Association

In 2004, "Shuihong" and "Yibense" were awarded the "Top Ten Famous Brands of Clothing in Guangzhou in 2004" by the Guangzhou Garment Industry Association

In 2004, the China Industry and Enterprise Information Release Center awarded Baleno brand casual clothing the honorary certificate of "No. 1 sales volume of similar products in the national market"

In 2004, China UnionPay awarded the "National Hundreds of Card Swiping Accessibility" "Excellent Demonstration Merchant"

In 2004, Baleno Group was recognized by the authoritative retail industry magazine (T

he Retail Business Magazine) was rated as one of the top 500 Asia-Pacific retail industries, ranking 195

In 2004, Guangzhou Friendship Baleno Clothing Co., Ltd. won the "Guangzhou Famous Trademark" - "Life Geometry", "Interactive "Zone" and "Shuihong" trademarks won awards

In 2003, the China Chamber of Commerce awarded the Baleno brand T-shirt with the honorary certificate of "No. 1 sales volume of similar products"

In 2003, the China Chamber of Commerce Baleno brand women's clothing will be awarded the honorary certificate of "fifth in sales of similar products"

In 2003, the China Chamber of Commerce awarded Baleno brand denim clothing the honorary certificate of "fifth in sales of similar products"

In 2003, Guangzhou Friendship Baleno Clothing Co., Ltd. won the "Guangzhou Famous Trademark" - "Baleno" trademark award

In 2003, Guangzhou Friendship Baleno Clothing Co., Ltd. won the "China Famous Business Brand" awarded by the China Chamber of Commerce Enterprise" honor

In 2003, the Jiu Branch of Guangzhou Friendship Baleno Clothing Co., Ltd. was awarded the "Guangzhou Liwan District Integrity Construction Experimental Point"

In 2003, the China Quality Inspection Association awarded the Baleno Group** *Qualification certificates for six brands, namely "Baleno", "Life Geometry", "Interactive Zone", "Legend of Innocence", "The True Color of Clothes" and "Shuihong"

Mid-2003** *The Yuexiu District Committee awarded "Yuexiu District Construction Education Strong District and Education Fund Million Row Commendation Ceremony Honor Book"

2002-2004 China Chamber of Commerce awarded Baleno brand T-shirt "the first sales volume of similar products" "Certificate of Honor

In 2002, Guangzhou Friendship Baleno Clothing Co., Ltd. was awarded the "Major Integrity Taxpayer" by the Guangzhou Municipal State Taxation Bureau

In 2002, the China Consumer Protection Foundation awarded the "Consumer Protection Certificate of Honor for "High Quality and Reputable Brand with Equity"

In 2002, the China Chamber of Commerce awarded Baleno a Certificate of Honor for "Top Ten Sales of Similar Products" for Denim Clothing

In 2002, the China Federation of Commerce awarded Baleno a Certificate of Honor Brand women's clothing "top ten sales volume of similar products" certificate of honor

In 2002, China Chamber of Commerce awarded Baleno brand T-shirt "top ten sales volume of similar products" certificate of honor

Guangzhou in 2002 Friendship Baleno Clothing Co., Ltd. won the title of "China's Key Commercial Famous Brand Cultivator Enterprise"

In 2002, the "Baleno" brand was awarded the "Top Ten Famous Brands in Guangzhou" by the Guangzhou Garment Industry Association

In 2002 " "Life Geometry" brand won the "Guangzhou Famous Brand Clothing Selection Winner Award" issued by the Guangzhou Garment Industry Association

In 2001, the Tianhe District Government of Guangzhou City awarded Guangzhou Friendship Baleno Clothing Co., Ltd. "Advanced Unit of Foreign Investment Enterprises"

In 2001, the Tianhe District Government of Guangzhou awarded Guangzhou Friendship Baleno Clothing Co., Ltd. the "Excellent Economic Contribution Award"

In 2001, it participated in the Guangzhou International Fashion Festival and won the "Excellent Exhibition Award"

In 2000-2002, the Overseas Chinese Affairs Office of the State Council awarded Guangzhou Friendship Baleno Clothing Co., Ltd. one of the "Top 100 Star Overseas Chinese Enterprises in the Country"

In 2000-2002, the Overseas Chinese Affairs Office of the Guangdong Provincial People's Government awarded Guangzhou Friendship Baleno Clothing Co., Ltd. "Guangdong" Provincial Star Overseas Chinese Enterprise"

In 2000-2001, Guangzhou Friendship Baleno Clothing Co., Ltd. was awarded the "Major Integrity Tax Payer" by the Guangzhou Municipal State Taxation Bureau

In 1998, the Guangdong Provincial Foreign Economic and Trade Commission Awarded to Guangzhou Friendship Baleno Clothing Co., Ltd. as "Guangdong Province's Advanced Enterprise for Foreign Investment and Export"

In 1998, the Ministry of Foreign Trade and Economic Cooperation awarded Guangzhou Friendship Baleno Clothing Co., Ltd. "National Advanced Enterprise Award for Foreign Investment and Export"

In 1998, Guangzhou Urban Cooperative Bank awarded Guangzhou Friendship Baleno Clothing Co., Ltd. the "Golden Customer Award"

In 1997, the Guangdong Provincial State Taxation Bureau awarded Guangzhou Friendship Baleno Clothing Co., Ltd. "Model Taxpayer"

In 1997, the "Baleno" T-shirt won the "Baleno" T-shirt according to the statistics of the National Bureau of Statistics.

No. 1 in sales of similar products"

In 1997, it was awarded the "Model Taxpayer" by Guangzhou Friendship Baleno Clothing Co., Ltd. by the Guangzhou State Taxation Bureau

In 1997, it was awarded the "Guangzhou City's First Famous City Celebrity" Sports Games Commemorative Medal"

2. Hong Kong District

2006-2007 "Baleno" won the honorable title of "2006-2007 Hong Kong Super Brand"

2007 Hong Kong Young Women's Christian Association presented medals in 2006

In 2006, the Hong Kong Productivity Council awarded Baleno Group Co., Ltd. the honor of "Best Brand Enterprise Award"

In 2005, Baleno in Hong Kong won the Selected as an accredited merchant of the "Quality Tourism Services" program by the Hong Kong Tourism Board

In 2003, it won the "Baleno walks with you as a community, St. James works with you to innovate" Peak Walk Fundraising External Group Fundraising The highest prize winner

2002 Joint School Science and Technology Application Competition - Microcomputer Controlled Mechanical Car, the preparatory committee presented the medal

2002 Won the Mid-Autumn Festival Cantonese Opera Respect for the Elderly Conference, Warm Nursing Center Medal

2001 China Employment Development Award Scheme, the Student Affairs Office of the Chinese University of Hong Kong presented the medal

3. Beijing District

2004 The Eighth Beijing-Hong Kong Awarded "The Most Favorite Hong Kong Brand by Beijing Citizens" by the Economic Cooperation Seminar and Conference

In 2003, it was awarded the "Best Cooperative Supplier" by Beijing Landao Building

In 2002, Beijing Jinlun The consumer survey held in the building won the "Consumer Favorite Brand" award

In 2002, Beijing Cuiwei Group awarded the "Best Cooperative Supplier"

In 2001, Satisfactory Consumption in Beijing Baleno Selected as an "Excellent Brand"

In 1999, Beijing Wangfujing Department Store (Group) Co., Ltd. awarded the "Excellent Sales Award"

In 1999, the Seventh Cultural Shopping Festival "Inspur Cup" "Winning Sales Unit" in the promotion competition

IV. Shanghai District

In 2000, the Shanghai Hongkou District People's Government awarded the "Price Measurement Trustworthy Unit"

5. Wuhan District

In 2004, the Wuhan company’s counter in Wushang Group was awarded the “2004 Sales Silver Award” by Wushang Group Co., Ltd.