1. The difference between Xiaohongshu Enterprise Account personal account and enterprise account: Difference 1: Compared with personal account, enterprise account will have an enterprise account logo displayed on the homepage, which can be set after authenticating the enterprise account You can dial the address and phone number, and can decorate your own homepage independently. Compared with this, the general personal account seems to be relatively simple, with nothing except its own personal function settings. In addition, after the enterprise account is certified, you will get many benefits, such as: 1. Distinguished blue v logo: publicize the identity of the enterprise, highlight the enterprise value, search for the nickname to the top, search for the full nickname to the top, import traffic more directly, unique protection of the nickname, corporate nickname Unique, not troubled by counterfeiting, publicity of certification information, display of corporate information, increased publicity, high-quality videos at the top, high-quality content at the top, and higher traffic utilization; 2. You can independently set the header image of the homepage and customize the background image of the personal homepage. Introduction and menu highlight the characteristics of the company; 3. Exclusive business topics of the company, allowing more customers to discuss and express their opinions, and guide fans to participate in interactions; 4. Customer management: the company builds its own CRM, continuously tracks lead conversion, and manages customers to save time and effort. Automatic reply to private messages, real-time automatic reply to private messages, optimization of comment management, top comment/optimized management, popular comments with helpful comments, custom menu, aggregation of custom menus to meet differentiated needs, message management, setting customer group labels, and achieving precision marketing ; The multi-functional component area also includes: 1. Notes are pinned to the top, and the personal homepage can display the mall/sweet potato shop to quickly guide users to direct consumption and complete grass planting! 2. Corporate card, which can display your own company's corporate card, corporate address and contact information, Make it easier for customers to contact you; 3 POI address claim, offline stores can guide by address, display offline store information and addresses, and guide users to the store for consumption; Difference 2:
The background data management function is settled After registering a Xiaohongshu enterprise account, you will get an exclusive service backend, including homepage access data, target customer group acquisition, video data, video interaction data, optimized content direction, visual growth curve, more intuitive operational effects, competitive product data, and vertical industries. Data, keep abreast of trends, fan data, gain insight into the needs of target groups, and easily improve conversion efficiency. After logging in, you can monitor and analyze fans and conduct data exploration on their notes at any time. This function facilitates enterprises and merchants to adjust their marketing focus in a timely manner. It can be seen which notes users like recently, which time period has the most viewers, and the background data will be Show it. Compared with personal accounts, they are a bit useless and do not have these functions! Nowadays, most users who use Xiaohongshu prefer to search in Xiaohongshu before making consumption decisions, instead of considering whether to buy or not. , but decide what to buy. (This is what Xiaohongshu puts on the promotion homepage) At present, most merchants will choose to certify an enterprise account mainly because they want to accurately analyze users’ consumption needs through the analysis of background data through the marketing content provided by the official channels. , seize the hearts of customers, let your store become the choice of users in their consumption decisions, and increase the conversion rate of store sales. The development of Xiaohongshu Enterprise Account eliminates the need for internal promotion channels within the APP! Now is the beginning of Xiaohongshu’s profit period, which is the best time to accurately reach these customers, and Enterprise Account is part of this business ecosystem important part. So if you have the need to promote and attract traffic, you can consider choosing to authenticate one. After all, using a personal account may not achieve the expected results, and the functional rights cannot meet the needs of a large number of customers!
2. How to certify the Xiaohongshu enterprise account?
The first step is to prepare compliance certification materials. Certification materials require: 1. A compliant business license; 2. An official application letter for Xiaohongshu certification; 3. A Xiaohongshu account to be certified; 4. Different industries need to provide corresponding industry supplementary qualifications;
The second step is to submit certification information.
Submit certification information through mobile phone or computer. However, the required information is large and there are more than ten steps to fill in. Therefore, please refer to the following content for the filling process and required attention points. In order to avoid the certification being rejected due to incorrect filling in information, you may consider contacting the Service provider inspection! Xiaohongshu enterprise account certification has strict restrictions on names, avatars, and prohibited industries, and the rejection rate is very high. Please pay special attention to this.
The third step is to pay the review fee. The payment rules for the Xiaohongshu Enterprise Account are the same as those of Douyin and Kuaishou, both are 600/year, and are subject to annual review. The qualifications will be re-reviewed in the second year. At present, Xiaohongshu only supports Alipay payment, please note that merchants.
The fourth step is to wait for manual review. After the payment is successful, it will enter the review stage. The review will be in the form of manual review. After the review is passed, the merchant will be notified via text message and in-site letter. During this period, if you are certified by Xiaohongshu’s official service provider, the review will generally be difficult, because the review service provider usually has contact with the sales service provider. Therefore, if you are in a hurry, you can choose to be certified by Xiaohongshu’s official service provider!
4. What are the precautions for Xiaohongshu enterprise number certification? 1. One business license can certify 3 Xiaohongshu enterprise numbers, which refers to the enterprise business license; 2. Merchants can choose to certify "enterprise entity" or "enterprise" "Employee", the name can include the name of the person and the position. The certification process of the two is the same, but the difference is that the certification logo is different; 3. Do not include trademarks in the name or certification information when filling in the content, except for those with trademarks; 4. When submitting materials for certification, You cannot leave WeChat ID, mobile phone number and other contact information anywhere to divert traffic. Once left, the review will directly fail; 5. The certified Xiaohongshu account is the account currently logged in by the merchant. To avoid incorrect authentication, you can choose to register a new account Operate as a separate enterprise account; 6. Be sure to pay attention to prohibited industries. Once the Xiaohongshu enterprise account certification qualification involves prohibited words or industries, the review will directly fail, and the review fee is non-refundable; Specific attention requirements And the writing requirements are as follows:
1. Account name (1) The account name can be the name of the company's business license entity, or it can be named based on a trademark, website or software application; (2) It must not be suspicious of the official account, and must not be used. Contains commercial diversion information, such as "xx Taobao store"; (3) Pinyin is not allowed to replace any text in the account name, such as "kitchen tools", etc. (Except for providing a trademark registration certificate containing pinyin)
2. Account introduction (1) shall not exceed 20 words and must objectively and truly describe the company, brand, website, APP and other relevant information; (2) shall not be illegal Words that violate regulations, infringement, and violate platform norms.
3. The avatar uploaded (1) must have a certain correlation with the name of the applicant’s business license; (2) avatars that violate the community standards of the Xiaohongshu platform are not allowed; (3) if you use The R-label/TM-label avatar should provide corresponding supplementary qualifications; (4) It is not allowed to add "V" and other easily confusing certification decorations without authorization.
4. Subject information (1) Subject type: For domestic companies, please select "China Domestic Enterprises", for overseas companies, please select "China Overseas, Hong Kong, Macao and Taiwan Enterprises"; (2) The business license must be the latest industrial and commercial business A color scan of the license (three certificates in one), and the black and white copy must be stamped with the official seal, and must not involve prohibited industries; (3) Overseas, Hong Kong, Macao and Taiwan enterprises must upload a color scan of the original valid registration document, and must be stamped with the company seal Colored official seal or signature of the person in charge of the company. (Indicate the position of the signatory)
*Prohibited industries that are easily covered by the business license: medical equipment, medicine, clinical practice, plastic surgery, etc. (For detailed prohibited industries, please contact me via private message)
5. Official certification letter (1) The official certification letter should be filled in according to the template "Official Certification Application Letter". The content of the official letter must be clear and complete, and no graffiti is allowed. At the same time, it should be stamped with the official seal of the qualified owner and signed by the operator (electronic seal, financial seal, and contract seal are not supported); (2) The full name of the company must be consistent with the business license. If the individual industrial and commercial household does not have an official seal, it must provide color photos or scanned copies of the front and back of the legal person's ID card, and the legal person's handwritten signature in the lower right corner of the official letter.
Finally, if the merchant does not have certification experience, please do not submit it by yourself. You can first find an enterprise service provider for inspection. There is no additional charge. After the verification is completed, the certification will be performed to improve the success rate!
You have already made short videos. For two years, I have been engaged in the enterprise certification project. I am currently the official first-level service provider of Xiaohongshu. If you need assistance in checking the enterprise number certification or want to be a second-level agent, you are welcome to communicate via private message and I will reply in time.