Because Jordan is one of the branches of Nike. In other words, Jordan and Nike belong to the same family. Jordan Brand is a brand owned by NIKE. Affiliated to NIKE, it has independent research and development capabilities, but sales still follow NIKE's sales strategy.
The Jordan Sport series includes the Jordan series of basketball shoes, sports training shoes and jerseys. They are all products with high breathability and stability, functionality and avant-garde styling. Among them, the AJ series of shoes are more It was launched into the 19th generation, and many replicas have made fans put it down.
The Jordan Lifestyle series stimulates a variety of design inspirations from various sports elements, such as baseball casual tops, long and short-sleeved shirts, wool vests or innovative jeans, all of which make Jordan The Lifestyle series can transcend sports wear and present a variety of daily casual styles.
Extended information
Jordan’s connection with NIKE:
1. Since Jordan entered the NBA and signed with NIKE, his personal super strength has gradually improved The sneakers originally developed by NIKE for Jordan (that is, the Jordan generation) became popular.
2. With the launch of the second generation of Jordan, the effectiveness of the advertising campaign began to take effect, helping Jordan (and of course NIKE) establish an image in the sneaker market. Make people realize that Jordan is not only an athlete, but also an artist.
3. The birth of the third generation of Jordan truly marks the arrival of the "Air Jordan" era, and the Jumpman (ie Little Flying Man) LOGO is also distinguished from NIKE's traditional "check mark". Jordan's stunning dunk from the free throw line completely captivated the fans (including us).
4. There is no doubt that NIKE certainly knows how important Jordan’s personal appeal is. In line with the historical conditions of the NBA at that time, Bird Bird and Magic Johnson were aging one after another, and the league was temporarily Without a leader, a vigorous god-making movement began...
So the subsequent fourth and fifth generations of Jordan... Jordan Brand continues to this day.