There is no hard and fast regulation on the trademark transfer price in the Trademark Law, which should be negotiated by both parties. Generally speaking: 3% of the trademark transaction price is below 2, yuan; 68% of the trademarks have a transaction price of 2,-5,; 4% of the trademarks have a transaction price of 5,-1,; 1% of the trademark transaction price is 1,-2,; .9% of the trademark transaction price is more than 2, yuan. The process of trademark transfer includes: application → acceptance → examination → announcement → issuance of transfer certificate. The price of the trademark is determined according to the owner's own pricing of the trademark. Generally, the price is relatively low, which is easy for buyers to accept, and the trademark price is in an interval. Because the holder's quotation will change, it is impossible to be 1% accurate.