Books read by successful business people
1. Luxury
Author: (France) Blanckaert
Press: Guangxi Normal University Press
By chance, Blanckaert entered the luxury industry and parachuted into Hermè s, a luxurious planet. This book is a memoir presented as a diary after he left Hermè s in 29. In the book, the author records the contacts with celebrities from all walks of life around the world and the stories of this industry during Hermes' tenure as CEO, and these stories are usually written intermittently on the way of travel and business. In any case, the center of this book is still the luxury kingdom of Hermes, its ideas, its craftsmen, its mystery, and its charm and soul displayed in the author's eyes.
2. What does Huawei depend on
Author: Yang Shaolong
Publishing House:: CITIC Publishing House
From China to the world, Huawei is undoubtedly the most mysterious enterprise. The international situation, commercial trap, market attack, independent research and development, total westernization, bloody wolf culture, the mysterious legend of the founder and the rare low-key in the world all make people curious. In fact, the development history of Huawei is the struggle history of Ren Zhengfei; Huawei's success is Ren Zhengfei's? Extraordinary way? . Only by understanding him can we understand what he personally directed and starred in? Huawei drama? .
in 1987, Huawei started a small workshop; In 21, Huawei achieved sales revenue of 185.2 billion yuan, becoming the second largest telecom equipment manufacturer in the world; In 213, Huawei's smart terminals fully challenged Apple's status. This book will comb the development course of Huawei in the past 26 years from the perspective of insiders, so as to explain Ren Zhengfei's management thoughts and methods and reveal Huawei's R&D strategy, marketing strategy and globalization strategy in an all-round way.
3. Empire of Goldman Sachs
Author: (US) Ellis
Press: CITIC Press
What kind of power did Empire of Goldman Sachs make it a global investment bank? How can it cooperate with many partners and create great wealth? How can it stand out in many highly competitive businesses? How does it step by step become a leader in Europe, Asia, North America and South America? How does it become a leading enterprise in IPO, M&A, foreign exchange trading, bond trading, stock brokerage, derivatives, hedge funds, commodities, private equity investment and real estate industry?
as an expert who has provided strategic consulting services to Goldman Sachs for more than 3 years, Charles? Ellis keeps close contact with many current and former partners of Goldman Sachs. In this book, he describes the most important period in the history of Goldman Sachs, and tells a rich and fascinating story that made Goldman Sachs today by revealing those key people and things.
4. Shoes and Dogs
Author: (America) Phil? Knight
Press: Beijing United Publishing Company
In Shoes and Dogs, Nike founder Phil? Knight told Nike himself? From to 1? As an ordinary person in Oregon, USA, he decided to enter the field of running shoes sales out of his love for running, starting from $5 and leading an eccentric? A miscellaneous army? Wandering on the brink of bankruptcy at any time, it finally created a powerful sports business empire, making the Nike logo one of the few trademarks that can be easily recognized by people all over the world.
in the process of starting a business, partner betrayal, bank's turn against each other, competitor's trap, the pressure of state power, cunning financing skills, rough and indulgent corporate culture, and almost fatal expansion strategy? Phil? Knight used simple and humorous language to reveal a group of people? Shoes and dogs? Love, persistence and madness on the road to entrepreneurship.
5. Alibaba
Author: (English) Duncan? Clark
Press: CITIC Press
The story of Alibaba is a household name in China, and Ma Yun's personal charm and extraordinary business mind have long been well known.
In the book, you can read Alibaba's arduous pioneering course, thrilling business confrontation, and there are many interesting stories behind it. His many years of living experience in China, coupled with his working background in investment banks and consulting companies, make this book unique and novel, presenting us with a more three-dimensional Alibaba: Ma Yun has gone from an unknown English teacher to one of the few business giants in China in less than 2 years. What are the secrets of his success and what problems have troubled him in the process of starting a business? From the founding of translation agency to the establishment of China Yellow Pages, from the establishment of B2B platform, the establishment of Taobao, the defeat of eBay and the IPO to break the historical record, how did Alibaba do it? Can the Ali model be replicated? Behind the miracle, behind the attention, what details have we overlooked? When there is a constant voice of accountability, what kind of pressure does Ma Yun bear and what is the truth of the matter? Who is the real winner in the game of capital market? How did Ma Yun finance and handle the relationship with investors when starting a business? Alibaba's tentacles extend to more and more industries. Can the huge ecosystem it has built be invincible as always? As a witness of China's rapid economic growth, the author puts people and events under the background of China's times from a macro perspective, supplemented by vivid details and objective and calm analysis, which makes people read soberly and carefree.
books suitable for businessmen
1. The zigzag principle
Ricky? Written by christiansen, christiansen's book tells you that you should ignore all the voices that urge you to run at full speed towards your goal. On the contrary, christiansen thinks that you must make a detour between obstacles, so that you can still keep your course and finally reach your destination.
2. How to win in the sport of business
Mark? Written by Mark Cuban, Cuban is the owner of Dallas Mavericks and a famous investor. In the book, he shared his career, from sleeping on a friend's sofa to running his own company. In addition, the book also provides many unconventional methods for entrepreneurs who are eager to make progress in their business.
books that businessmen must read
1. Stress test: reflections on financial crises
Former US Treasury Secretary Tim? By Timothy F. Geithner, Warren? Warren Buffett once listed this book as a must-read book for entrepreneurs, because it provided the first-hand experience of how enterprises can survive the crisis. In his book, Geithner shared his reflections on the great recession and explained the political and economic decisions he made to help the country's economic recovery.
2.
The startup game
William? Written by William H. Draper, Draper elaborated the history of venture capital and Silicon Valley culture in depth, and also described in detail how venture capitalists evaluate an idea and the entrepreneur who came up with it.
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1. Recommended business books worth reading
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