Viya sued Viya YEATION for alleged unfair competition. Has the company infringed?

1. Why did Viya sue Viya YEATION?

Viya can be said to be a big sister in the live broadcast industry. As a network anchor, he has brought us a lot of affordable products. In terms of product selection, he has always been very strict, so he has been trusted by many netizens. Because of Viya's great influence, a company like Viya YEATION has appeared in the market, and this company has registered a lot of accounts to promote its own products. Viya himself sued the company, thinking that the company's live broadcast under its own name had obviously infringed Viya's own legitimate rights and interests and was suspected of unfair competition. Viya was defending his legitimate rights and interests before suing Viya YEATION. Second, is there any infringement in this company?

The name of Viya YEATION sounds like it has something to do with Viya, so to a great extent, such a name misleads everyone. The reason why this company uses the name of Viya YEATION is to make money for itself through Viya's fame, but they didn't expect that this practice has been suspected of infringing on the legitimate rights and interests of others. Without Viya's authorization, they took advantage of Viya's own influence, which is obviously an infringement, so Weiya sued. Third, how to evaluate the emergence of Viya YEATION?

The emergence of companies like Viya YEATION is actually a surprise to all of us, because the popularity of any phenomenon will attract more people to watch and follow suit. Just like the rise of the live broadcast industry, more network anchors appear in everyone's sight. Although some of them are just trying to follow others, more people want to make a fortune by riding the east wind. But at no time should we use the influence of others to make money, especially without others' permission. We all know that Viya's influence is very great, so once some companies go into business under the name of Viya, if there are problems, it will have some influence on Viya to some extent. Therefore, it is very correct for Viya to use legal weapons to safeguard its legitimate rights and interests. In this way, more people who want to use Viya to get rid of this idea.