Trademark Class 43 includes the provision of food and beverage services and temporary accommodation.
A trademark is a distinctive sign that identifies a certain product, service, or a specific individual or enterprise related to it. When a brand or part of a brand is registered by the relevant government department in accordance with the law, it is called a "trademark." It can be graphics or words, or it can be represented by sounds, smells, or stereograms. Trademarks are protected by law, and the registrant has exclusive rights. Well-known trademarks in the international market are often registered in many countries. China has registered trademarks and unregistered trademarks. The former are trademarks that are protected by law after being registered by relevant government departments, while the latter are not protected by trademark laws. The origins of trademarks date back to ancient times, when craftsmen imprinted their signatures or "marks" on their works of art or utilitarian products. Today these marks have evolved into a world-wide trademark registration and protection system. Trademarks are intangible assets of an enterprise. There is no fixed determination of the value of a trademark. The value of a trademark as an asset in the investment or business process is the amount of capital contained in the trademark asset. It refers to its capital value, not its honorary or subjective value. Common value judgments are usually determined by the awareness and recognition of the trademark, and are evaluated based on the estimated value that the trademark can bring to the enterprise.
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