However, while watching foreigners crazy about China TV, computer friends born in 1970s and 1980s can't help recalling the days when Chinese people were crazy about Japanese brands such as Sony, Panasonic and Sanyo.
00 after the machine friends may not know that in the 1980s, China's TV industry was still in the embryonic stage of transition to the growth stage, while overseas developed countries had entered the mature stage. Therefore, foreign TV brands such as Panasonic, Sony, Toshiba and Sharp, which are mainly Japanese, successfully won 80% market share of domestic TV with rapid momentum when they entered China.
At that time, most people in China were proud of buying a Japanese TV set, such as Panasonic and Sony, and the grand occasion of queuing for goods was one after another. Surprisingly, Japanese TV sets, which were snapped up by Chinese people, almost disappeared in the current China market. Even Sony, Panasonic and Sanyo, which once swept the world, are no exception.
The reason is related to the rise of outstanding domestic brands such as Xiaomi, Hisense, Skyworth, Huawei and LeTV. On the other hand, it is related to the arrogance of Japanese TV brands.
China's huge consumer market makes any international enterprise, including major Japanese TV brands, salivate. However, these foreign brands ignore the complexity of the China market, especially Japanese home appliance companies dominated by brands such as Sony.
The decline of Sony TV in China is largely due to "attaching too much importance to technology and neglecting the market". Simply put, it is poor localization operation. At that time, Sony unilaterally thought that technology was everything, completely ignoring market demand and consumer voices.
Although the domestic TV brands at that time could not compete with Sony in technology, they tended to beat Sony in the supply of high-quality program content. In such a big environment, domestic brands such as Changhong started the price war mode crazily, while Sony was dragged down by profits, the market development was tied behind, and the final sales volume became worse and worse.
The person in charge of Sony at that time said this: Sony is a listed company, and the profit rate is an indicator that must be assessed. This means that Sony, which carries out the concept of "selling its own products" and never gives in on price, has no advantage in the price war initiated by Changhong TV. So it's not hard to understand.
In fact, Sony is not the only company with this "big business disease", and Panasonic and Sanyo are no exception. Their internal overconfident product thinking exposes their shortcomings in overall operation quite thoroughly. In the end, Japanese TV was hanged by Chinese and Korean companies, and the myth of "Made in Japan" also went to collective decline. Now when it comes to TV brands, most people think of domestic products such as Xiaomi, Huawei and Hisense.