How to transfer a brand trademark? What should I pay attention to? With the continuous popularization of the Internet economy, the popularity of products in operation is not high, and the conversion rate in promotion is also not high. Everything points to one important concept - brand. In this era of fragmentation and rapid information iteration, as long as a Zhibajie intellectual property brand is successfully created, it will not only break through this chaotic world, but also have great potential for sustainable development. But how much do you know about the brand? How to transfer brand trademark? What should I pay attention to?

How to transfer a brand trademark? What should I pay attention to?

The following is the process of brand trademark transfer:

1. The transferor and the transferee sign a transfer agreement.

2. When applying for transfer at the Trademark Office, you need to provide a transfer application/registered trademark application, a copy of the identity certificate confirmed by the seal or signature of the transferor and the transferee, and a transfer certificate. Submit relevant documents for trademark fairness, and you can use it after notarization.

3. Upon approval by the Trademark Office, a trademark transfer certificate will be issued.

4. The trademark transfer certificate is used together with the trademark registration certificate.

Trademark transferees should pay attention to the following risk points:

1. Determine the trademarked products or services within the company's business scope. If the product or service is significantly different from that of the business, the trademark rights acquired by the transferee will not protect its products.

2. Determine whether the designated trademark is "healthy". Before a company transfers a trademark, it should check to determine whether the trademark is valid, disputed or invalid, and whether it is in a legal situation such as cancellation, licensing, pledge, freezing, etc.; pay attention to the situation of the trademark owner, whether it is in the process of settlement or account cancellation, and whether it is enforced , whether the transferor has the right to dispose of the trademark; understand whether the copyright of the trademark is in the name of others to ensure the stability of rights.

3. Whether other similar trademarks of the transferred trademark are transferred together. If similar trademarks under the same application name are not transferred or punished at the same time, the Chinese administrative department under the State Council shall issue a change notice requiring the transfer of similar trademarks at the same time, otherwise approval will not be granted.

4. The transferee should pay attention to the risk commitments encountered during the trademark transfer process. If a trademark is transferred through purchase channels, the amount of the purchased trademark is higher than the amount of a newly registered trademark or an ordinary trademark. In order to reduce transfer risks, avoid civil disputes, and protect the legitimate rights and interests of both parties, it is recommended that the purchased trademark transfer be notarized. At the same time, the contract can stipulate which party will bear the risk of trademark rights becoming invalid during the trademark transfer process.