How to name a Shanghai trademark to make it distinctive? A trademark with a certain distinctiveness is one of the conditions for approval by the Trademark Office. Assuming that a trademark is a common everyday language, there is a great possibility that it cannot be registered as a trademark, or it will be rejected by the Trademark Office during registration. So how to name a trademark to make it distinctive? We can start from the following points.

avoid using industry common names and descriptive trademarks. According to the provisions of China's trademark law, only the common name, figure, model or words that directly show the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods are not significant, and generally cannot be used as trademarks.

implies product features. Although the quality or characteristics of goods cannot be directly expressed, on the other hand, diversified suggestive nouns can be used to describe goods or services, which makes it easy for consumers to understand the characteristics of their goods.

names unrelated to goods or services. Names unrelated to commodities are significant in commodities, and the most classic is to use the trademark of Apple on the computer or the trademark of White Rabbit on toffee.

self-created meaningless trademarks. This refers to the unique characters that don't often appear in dictionaries or life. The names that no one thought of before, that is, pure originality, are absolutely trademark prominent.

In addition, the distinctiveness of a trademark name can also be designed to beautify its outstanding features or carry out a lot of publicity to make the public have a certain impression on it and form a conditioned reflex. These methods can increase the success rate of trademark registration to a certain extent, so that you don't have to face the general direction of trademark rejection when registering trademarks.