123 15 it is useful to complain about the optical shop. If the merchant ignores the complaint of 123 15 and does not actively cooperate, the Consumers Association will report the matter to the local administrative department for industry and commerce, and the industrial and commercial bureau will punish the merchant.

Consequences of business complaints:

1. After the consumer complains to 123 15, the Consumers' Association will organize the merchants to negotiate and solve it. If the merchants and consumers can't negotiate well, the Consumers Association will report the matter to the administrative department for industry and commerce.

2. The industrial and commercial bureau will investigate the behavior of the merchants and impose administrative penalties on the merchants (enterprises and merchants) according to the investigation results. Including revocation of business license, fines, confiscation of illegal income, and order to suspend business.

3. Consumers can file a civil lawsuit against merchants (enterprises and merchants) to the court, demanding that merchants make various compensations.

Relevant laws and regulations: Article 43 of the Law of People's Republic of China (PRC) on the Protection of Consumer Rights and Interests.

Where a business operator violates the provisions of Article 25 of this Law and infringes on the personal dignity or personal freedom of consumers, it shall stop the infringement, restore its reputation, eliminate the influence, make an apology and compensate for the losses.

The 44th session

Where a business operator provides goods or services, causing damage to consumers' property, it shall bear civil liabilities such as repairing, redoing, replacing, returning goods, making up the quantity of goods, returning the payment for goods and services or compensating for losses according to the requirements of consumers. Where there are other agreements between consumers and business operators, such agreements shall prevail.