It must be to gain popularity. From the plaque to the interior decoration, this store is very similar to Toutiao, so the owner must have been imitating Toutiao when he created the brand and the decoration. 1. This can attract more customers.
According to the explanation of someone from this company, he is a loyal fan of Toutiao and reads Toutiao every day, so he registered this trademark when he originally registered the trademark. He himself did not admit that he wanted to take advantage of the popularity of big names, but I personally guess that he had such a purpose. Because when every store owner registers a store name, he hopes that the store name will bring him a lot of business. When decorating, he also hopes that his novel decoration can attract more young people to buy. When everyone sees Jinri Youtiao, they will instantly think of Jinri Toutiao. Everyone wants to be curious to see what this Youtiao is like, so this name will definitely bring a lot of business to this merchant. 2. Big brands are more trustworthy.
Today’s Toutiao is an App that many people watch every day. You can see a lot of current affairs news on this App, so these fans of Today’s Toutiao will want to see what the products sold in Today’s Youtiao are. How. I believe there must be many local fans of Toutiao who have become loyal fans of this store, because the decoration of this store is very similar to the page of Toutiao, allowing these loyal fans to see their favorite apps as soon as they enter, so this The boss is really smart. I believe that when everyone sees the famous store of Jinri Youtiao, they will believe that its quality is very good. Compared with other stores, people are more willing to place orders here, so the big brand of Jinri Toutiao has also added to this store. Ordered a lot of orders.
I don’t believe this boss, just a fan of Toutiao registering such a trademark. I think when she registered the trademark, she must have thought that it would be discovered by Toutiao, but she also wanted to take the risk and earn a few more months of money.