Trademark is a comprehensive reflection of corporate image, product quality and market reputation, and is an important intangible asset of the enterprise. Implementing trademark and brand strategy is the wings for enterprises to take off. So it is very important to give your trademark a good name.

Choosing a good name for a trademark is very particular. A good trademark can not only bring great economic benefits to the company, but also effectively improve the company's market reputation and product competitiveness. Benefit it for life. So, what is a good trademark? What conditions should an excellent trademark meet?

Perhaps the following method can give you some inspiration.

Applying for trademark registration should comply with the provisions of the law. For example, you must not use a trademark that is prohibited from use or registration by law, or infringe on the prior rights of others. This is the most basic requirement for a trademark agent. In addition, the following main principles should be followed when naming a trademark:

1. Family-safe content:

Trademarks with unhealthy content cannot be registered because they violate relevant provisions of the law. , and because unhealthy trademarks are difficult to be accepted by consumers and it is difficult for their trademarks to open up the market, so a healthy and upward meaning is the most basic requirement for trademark registration.

2. Strong distinctiveness:

A trademark with strong distinctiveness is a distinctive mark that is original, unique and can leave a deep impression on people. . The so-called originality does not mean plagiarism, plagiarism, or imitation, but a unique intellectual achievement created by the trademark registrant who has devoted a lot of enthusiasm and labor based on factors such as the enterprise, product, and market. Therefore, such trademarks often have strong distinctiveness and are more easily accepted by the market, such as Qingchunbao, Rejoice, and 999.

3. Profound meaning:

Trademarks contain special meanings, which can indicate the development of the enterprise, good wishes, or the characteristics of the product. , such as Wahaha, Panpan, Schindler.

4. catchy:

If it is catchy, you should not be embarrassed or obscure, but you should try your best to make the words of the trademark easy to pronounce and easy to pronounce. Ring and scream freely. This requires that the text be written in a Zhang accent, and the level and tones are coordinated, and the words must be read in a rhythmic manner, such as Sunshine, Chunlan, and Ariston.

5. Comply with customs:

Do not choose a trademark that everyone hates, rejects, or thinks is unlucky or unlucky. Instead, choose a brand that conforms to the audience’s consumption psychology and traditional customs. , such as Xizhilang, Hongmei, Ruyi, etc.

6. Strong applicability:

The applicability is not only reflected in the ease of publicity of the trademark and the close connection with the connotation of the product, but also should try to make every part of the text and graphics of the trademark It can be used independently on different occasions and in different ways to maximize the differentiated use function of the trademark.