Kweichow Moutai Co., Ltd. has added the trademark information of Xiaosa Jianghu, and is listed among 33 types of liquor internationally. The application time is December 18, 2020, and the current trademark status is trademark application. Kweichow Moutai Liquor Co., Ltd. registered the Xiaoao Jianghu trademark as early as 1996, but this registration is different from the last time.

As the big brother in the liquor industry, Kweichow Moutai once claimed to be the national liquor, and therefore fell into a trademark war for the national liquor. As early as July 20, 2012, the Trademark Office of the State Administration for Industry and Commerce announced on its website that the national liquor Moutai trademark applied by Kweichow Moutai had passed the preliminary review. However, the national liquor trademark aroused opposition from many liquor companies at that time, including Fenjiu, Wuliangye, Jiannanchun, Shuijingfang, Langjiu, and Tuopai Shede. These companies submitted objection reports to the Trademark Office of the State Administration for Industry and Commerce. It was not until 2016 that the National Trademark Office decided not to register the national liquor Moutai and character trademark No. 8377533, and the trademark war came to an end.

According to official news, in 2020, Kweichow Moutai will produce 50,000 tons of Moutai base liquor and 25,000 tons of series liquor base liquor; the total operating revenue is expected to be approximately 97.7 billion yuan, a year-on-year increase of about 10%. It is estimated that the net profit attributable to shareholders of listed companies will be approximately 45.5 billion yuan, a year-on-year increase of approximately 10%. Kweichow Moutai Liquor Marketing Co., Ltd., a wholly-owned subsidiary of Kweichow Moutai, is expected to achieve total revenue of approximately 9.4 billion yuan and sales of approximately 10.6 billion yuan including tax.

Moutai is a specialty of Moutai Town, Renhuai City, Zunyi City, Guizhou Province. It is a national geographical indication product of China. Moutai is a traditional specialty of China. Together with Scotch whiskey and French brandy, it is known as one of the three major distilled spirits in the world and one of China's three famous liquors. It is also the originator of Daqu Moutai flavored liquor with a history of more than 800 years. The style and quality of Kweichow Moutai have the characteristics of outstanding sauce aroma, elegance and delicateness, mellow body, long aftertaste, and long-lasting fragrance in the empty cup. Its unique style comes from the unique traditional brewing process accumulated over many years. The brewing method is combined with agricultural production in the Chishui River Basin. Affected by the environment, seasonal production, and the raising of Dragon Boat Festival Daqu and Chongyang Daqu, the flavor of Kweichow Moutai retains some traces of the original life in the area.