To build a world-class national independent brand, Beijing New Construction Building Materials Co., Ltd., as the leader in China's new building materials industry, uses brand building and technological innovation as the two major engines to promote the rapid development of the company.
Based on technological innovation to ensure the essential competitiveness of the enterprise, and taking the future of green building as the concept, we vigorously carry out brand building and continuously enhance industry influence and social visibility.
In 2011, BNBM, as a representative of the energy conservation and environmental protection industry, successfully settled in the Zhongguancun National Independent Innovation Demonstration Zone Exhibition Center and built the BNBM Energy Conservation and Environmental Protection Science and Technology Museum, which attracted the attention of national leaders at all levels and all walks of life. We are at the forefront of high-tech and stand at the top of building materials brands.
In terms of brand building: big brand, big channel, big development, BNBM has always attached great importance to brand building. It is also the first company in the industry to elevate its brand to the level of company strategy, and has created multiple brands such as Dragon Brand and BNBM. Well-known trademark in China.
As the leader in China's new building materials industry, BNBM actively shoulders the mission of building a well-known national building materials brand and bringing China's creations to the world. It leads the industry's development concepts, enriches brand connotation, enhances brand value, and delivers high-quality products. Products and system solutions provide integrated services to customers.
Competing with the world's top 500 companies, it has taken the lead in all aspects and has become one of the few Chinese independent brands in China that can surpass foreign investment in terms of technical quality, sales price and market share.
Beijing New Construction Building Materials Co., Ltd. takes building China's world-famous brand as its own responsibility, relying on advanced concepts, excellent quality, and perfect solutions to win the Oscar for brand honors, and has won the "China Architectural Decoration Award-winning Engineering Material Selection Award" for many years "Most", "China's preferred brand for five-star hotel decoration materials", "Golden Bauhinia Award" for China's listed companies with the most growth potential, and won the "Global Gypsum Industry Outstanding Contribution Award" in 2013, with a brand value of 21.265 billion. Ranked 82nd among the "China's 500 Most Valuable Brands"; selected into the "Top 500 Asian Brands" for four consecutive times, ranking 177th and the second strongest building materials brand in Asia.
In terms of technological innovation: Beixin Building Materials has always adhered to the strategic policy of relying on new products to become strong, vigorously promoted technological innovation work, and built a comprehensive system covering the three major fields of new product research and development, production equipment technology, and application technology. Technological innovation system.
Through the combination of industry, academia and research, we have occupied the technological commanding heights of the industry.
It has a national-level enterprise technology center, a postdoctoral workstation, and an engineering master's station. It has established comprehensive strategic cooperative relations with Tsinghua University, Tongji University and other well-known universities to carry out teaching practice and cooperative research. It is one of the eleventh national universities. It is the only enterprise-led undertaking unit in the Five Science and Technology Support Plan.
It is a national innovative enterprise jointly determined by the Ministry of Science and Technology, the State-owned Assets Supervision and Administration Commission, and the All-China Federation of Trade Unions. It is also the only building materials enterprise that has entered the list of national intellectual property demonstration enterprises.
The company has applied for and authorized more than 1,000 patents. It has been in the leading position in the building materials industry for many consecutive years and is among the top ten enterprises in Beijing.
In 2012, BNBM participated in the establishment of the Zhongguancun Advanced Industrial Technology International Innovation Alliance as one of the eight sponsors and served as the vice-chairman unit, becoming a model of industrial technological innovation.