Zhou Lulun is the founder of the Bailun and New Balance trademarks! The following is about his personal experience:

1. In 1992, Zhou Lelun moved to Shenzhen to engage in family business.

2. In 1994, Zhou Lelun used the word "Lun" in his name, which means a century-old brand, to register the "Bailun" trademark.

3. In 2004, after 10 years of hard work by Zhou Lelun, the Bailun shoe and clothing brand has been distributed in major department stores across the country, becoming a leader in the industry and winning numerous awards. In order to protect the founding brand "Bailun", Zhou Lolun has successively registered joint trademarks such as "Qianlun", "Wanlun", "Yilun", "Bailun King", "Bailun 2" and "New Balance". In the same year, the first "New Balance" comprehensive category store was launched in Hangzhou Tower.

4. In 2005, Zhou Lelun moved the company's marketing headquarters to Guangzhou, realizing the retail strategy upgrade from single to multi-brand and multi-category, and the company's development once again entered the fast lane.

5. In 2015, Zhou Lelun began to get involved in artificial intelligence and film investment.

6. In 2016, Zhou Lelun was awarded the "Top 100 Brand Enterprises in Guangdong Province" award.

7. In 2017, Zhou Lelun won the title of "The World's Most Innovative Trendy Businessman".

8. In 2019, Zhou Lelun won the honor of "Advanced Executive Vice President of Guangdong Chaozhou Chamber of Commerce".