On September 18, 1995, Guangdong BBK (English trademark: BBK) Electronics Industry Co., Ltd. was established in Chang'an, Dongguan. In this fertile land with complete industrial infrastructure and complete industrial supporting systems, with the strong support and assistance of the local government, after ten years of continuous development, BBK has stood out from the same industry and has become the development leader of contemporary Chinese household electronics enterprises. model. Together with Lenovo Computer, Beaston Cosmetics, Alibaba Networks, Haier Electrical Appliances, etc., they are all top brands in the industry and one of the most valuable brands in China. The company has formulated a development strategy of "using modern business service concepts and taking the road of small and medium-sized cities" to avoid competition in big cities and insist on basing itself on small and medium-sized cities. It focuses on consumers through intensive store openings, "dual-core" multi-format, and cross-regional development models. Provides retail services.
BBK series products are well-known in the Chinese market for their excellent quality and perfect services, and are gradually expanding to international markets such as Southeast Asia, South Korea, Europe and the United States. The sales performance of Bubugao series products has maintained steady growth for a long time. Market survey results show that since 1998, the market share of various products of BBK has been among the best in the same industry in China.
Employee Team
BBK has nearly a thousand professional, technical and managerial personnel with college degree or above. The branches that produce three major series of products have set up branches with rich software experience. Research and development organization for hardware resources. First-class R&D talents ensure continuous technological innovation, new products emerge in an endless stream, and products lead the market trend. Most of the company's senior managers have working experience and rich experience as middle and senior managers in well-known local companies. In 1999, General Manager Duan Yongping was selected as one of the 20 "Millennium Industry Leaders" in Asia's business and financial circles by "ASIA WEEK" for his "clear vision and innovative ability".
Management System
Bubugao Company has an advanced management system, and its three major series of products have passed the ISO9001 international quality system certification, which is known as the "International Trade Passport". BBK's production management system adopts the internationally popular MRPII (Manufacturing Resource Planning System), 5S management system and TQM total quality management system to ensure that each product has reasonable cost, stable quality and reliable performance.
Marketing Network
With the business philosophy of "integrity" and "duty" and outstanding corporate reputation, BBK has established a huge marketing network in various provinces and cities in China, with three major series The products have more than 30,000 retail terminals, spread across the vast urban and rural cities at all levels across the country.
Subsidiary companies
There are three professional companies under the BBK brand, forming three major business systems of digital audio-visual products, communication equipment, and educational electronic products.
The audio-visual electronics company is committed to the development and research of digital audio-visual products such as DVD home theaters, super VCD/VCD Walkmans, etc., and has successfully launched dozens of models of high-quality audio-visual products. With the spirit of division, teamwork, quality and innovation, the audio-visual electronics company is making steady progress on a healthy track.
The communication equipment company mainly develops various communication terminal products such as corded, cordless, caller ID, and IC card telephones. It is now concentrating its technical strength to develop new products such as information phones to explore the field of communication. There is a broader space for development.
The educational electronic product company has successfully launched dozens of different models of language repeaters, electronic dictionaries, walkman repeaters and other series of products. New products such as handheld computers and MP3 players have also been introduced to the market one after another, laying a solid foundation for further development in the field of educational electronic products.
Audio-Visual Electronics
Dongguan Bubugao Audio-Visual Electronics Co., Ltd., formerly known as Bubugao AV Factory, was founded in June 1997. Since its establishment, it has been committed to VCD, super VCD, Research, development and production of digital audio-visual products such as portables, DVDs, power amplifiers and home theaters.
The audio-visual electronics company has modern production lines, dozens of inspection procedures, and a strict quality assurance system, all of which give Bubugao the meaning of high quality. All audio-visual products produced are made of high-quality raw materials, are carefully crafted, and are consistent both inside and outside. Now they are sold nationwide and internationally. Dozens of models of high-quality VCDs, super VCDs, VCD players, DVD players, power amplifiers, home theaters, etc. have been launched on the market, winning the welcome and trust of consumers.
Quality is the life of an enterprise. BBK Audio-Visual Electronics Co., Ltd. has been operating in strict accordance with the ISO9000 international quality system standards since its establishment. In April 1999, it successfully passed ISO9001 international quality system certification. In October 1999, the total quality management (TQM) system was implemented.
BBK's audio-visual products use high-quality components that have undergone strict testing and are made with precision, both inside and outside. Modern production lines, dozens of inspection procedures, and strict quality assurance systems all give BBK AV products the meaning of high quality. The video disc player series products have been well received by consumers in terms of error correction, compatible voltage range, and electronic shock resistance. In previous national regular inspections and irregular sampling inspections, BBK AV products have all met the qualification requirements.
Adhering to the tenet of "doing the best if you want to do it" and adhering to the principle of "reputation is the duty", BBK has established hundreds of after-sales service outlets nationwide, equipped with professionals and equipment, to provide consumers with Provide high-quality after-sales service. In December 2001, in the survey of "Home Appliance Brands with the Highest After-sales Service Satisfaction among Consumers" conducted by CCTV, BBK (Video Disc Player) ranked first among the "Top Ten After-sales Services in the Home Appliance Industry" for its sincere and high-quality service. In February 2002, "BBK" (video disc player) was approved by the State Administration for Industry and Commerce as a "China Famous Trademark". In December 2002, BBK Home Theater was rated as a "China Famous Audio Brand Product" by the China Electronic Audio Industry Association and licensed. use. In January 2003, BBK's full range of DVD products were granted "inspection exemption" status by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China. In August 2003, "BBK" DVD was approved by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China and rated as a "Chinese Famous Brand Product". In December 2005, the "BBK" sound combination was approved by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China as a "National Inspection-Free Product".
After several years of steady and rapid development, BBK has become one of the leading companies in China's video disc player industry. In the future, Bubugao Audio-Visual Electronics Co., Ltd. will, as always, adhere to integrity, make unremitting progress, climb higher step by step, learn from the strengths of others, gradually strengthen scientific research, production and management capabilities, provide consumers with high-quality audio-visual products and services, and establish a good reputation. By improving corporate reputation and image, and actively exploring overseas markets, BBK Audio-Visual Electronics Company has gradually developed into a well-known modern enterprise in the audio-visual field in China and internationally.
Communication Technology
BBK Communication Technology Co., Ltd. was originally known as BBK Telephone Factory. It was established in October 1995 and has been committed to corded phones, cordless phones, information phones, etc. Research, development, production and sales of various communication products.
BBK communication series products are unique in the industry with their high-tech, advanced technology and perfect management. BBK cordless phones have deeply won the favor of consumers with their rich product models, novel appearance designs, and lasting quality charm. According to relevant market research statistics, BBK cordless phones have consistently ranked first in the industry in market share since 1998. In October 1998, in the "Science and Technology Achievements Exhibition of the 20th Anniversary of China's Reform and Opening Up", BBK Telephone became the only modern telephone brand participating in the exhibition and was permanently collected by the Chinese Revolution Museum.
In 1997, BBK cordless phones were recommended as "consumer trustworthy products" by the China Consumer Protection Foundation. In 1998, the State Bureau of Technical Supervision conducted random inspections on the quality of telephones, and BBK telephones were rated as "Excellent Products in the National Supervision and Spot Inspection of Telephones." In February 2002, "BBK" (telephone) was approved by the State Administration for Industry and Commerce as a "China Famous Trademark". In September 2002, BBK (telephone) was approved by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China and rated as a "China Famous Brand Product".
BBK Communication Equipment Company has strong R&D capabilities and large-scale production and manufacturing capabilities. The research institute composed of China's first-class development and design personnel with professional level ensures the continuous upgrading of technological innovation and new products.
BBK Communication Equipment Company now has more than 400,000 square meters of modern factory buildings and dozens of modern production lines. The company is affiliated with SMT (Computer Automation SMT) branch, BONDING (Integrated Circuit Bonding) branch, mold manufacturing workshop, plastic molding workshop, silk screen injection workshop, forming a one-stop modern large-scale industrial production supporting system.
In the future, BBK Communication Equipment Company will continue to be committed to the R&D and production of wired communication terminal products and wireless and data communication terminal products, and continue to strive towards the goal of becoming an internationally renowned modern communication equipment manufacturing enterprise.
Educational Electronics
BBK Education Electronics Co., Ltd. (formerly known as BBK Computer Game Factory) is one of the three branches of Guangdong BBK Electronics Industry Co., Ltd., which has been committed to R&D and production of educational electronic products for students. The main products include student computers, language repeaters, electronic dictionaries, handheld computers, foreign language players and MP3 digital players.
Quality is the life of an enterprise. From the day the company was founded, it has been striving to make progress step by step and make unremitting efforts to provide users with products and services that satisfy them completely. Our BBK brand must be a symbol of high quality! quality policy.
With strong technical strength, advanced production technology and equipment, strict quality management, and perfect after-sales service, BBK Computer Game Factory successfully passed the certification in October 1996 and July 1999 respectively. It has obtained ISO9002 and ISO9001 international quality system certification, thereby achieving all-round program control over development, supply, quality, production management, marketing, and after-sales service.
In 2000, the company fully introduced C process management for new product development. In 2001, we began to introduce and implement TQM total quality management, OA office automation system and MRPII production resource management and control system to comprehensively improve management level and production efficiency, and enhance the company's overall competitiveness.