legal analysis: the trademark owner can be an enterprise. If a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for its goods or services in production and business activities, it shall apply to the Trademark Office for trademark registration.

legal basis: article 4 of the trademark law of the people's Republic of China. if a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for its goods or services in production and business activities, it shall apply to the trademark office for trademark registration.