Many people have drunk red bull, a functional drink, especially many people who love sports and fitness, and they are full of praise for this drink. However, few people know that Red Bull is not a brand in China, and the brand of Red Bull has been controversial in recent years. Red Bull was originally a brand founded by Thai businessman Xu Shubiao and Austrian businessman Matthias. Matthias introduced Red Bull to Europe and established his own Red Bull Empire. In order to introduce Red Bull to China, Xu Shubiao cooperated with Yan Bin, the founder of China Hua Bin Group. Tencent Group provides technical and expert support in Xu Shubiao, and authorizes China Red Bull brand. Hua Bin Group is responsible for the sales and production of Red Bull China. Although there are some minor contradictions between the two sides, they have also cooperated happily.
This situation was broken by the death of Xu Shubiao. Xu Shubiao's son, Xu Xiong Xin, did not continue to cooperate with Hua Bin Group like his father, but rejected Hua Bin Group's application for renewal. Yan Bin of Hua Bin Group said that at the beginning, the cooperation period between Tencel Group and Hua Bin Group was set at 50 years, but now it is only 20 years. This behavior of Tencel Group is a breach of contract. However, Tencent Group refused to continue the authorization on the grounds of 20-year expiration. Yan Bin said that the 20-year period was originally written for various reasons when registering a company. In fact, the cooperation between the two sides is still 50 years.
In fact, the dispute between the two cows is still because of the dispute of interests. Xu of Tencent Group said that Red Bull has not received dividends from its sales in China since it was sold in China, but said that all the operations of Red Bull in China, including sales and publicity, are the responsibility of Hua Bin Group, which is the result of Hua Bin Group's own efforts. Tencent group is only authorized, and Tencent group completely wants to take advantage. Both sides have their own opinions, which seem reasonable, so the dispute between the two sides lasted for six years and there has been no result. Nowadays, disputes are resurgent, no matter who can win, it will only hurt the enemy by 1,000 and hurt himself by 800.