However, even if it is a hit TV series, the title of the play inevitably needs patent protection. Therefore, its production company, Shanghai Ningmeng Film and Television Media Co., Ltd., registered its trademark before, except for the confusion of thirty and two. After all, the title of a play can bring great popularity, so some people will take this opportunity to copy it to varying degrees. The most effective way to prevent this behavior is to protect registered trademarks by law.
It is understood that there is no problem with the registered trademark of "30", but the trademark of "20 is not confused" was rejected. Obviously, the applicants are the same company, and the categories of trademark goods applied for are the same. Why is the registration of "Twenty Don't Confuse" so tortuous?
The reason why people are easily confused is that it is related to the existing idiom "Forty Don't Confuse" in literature, and the name of the TV series "Twenty Don't Confuse" has been changed to a structurally similar meaning. Although the state stipulates that idioms can apply for registered trademarks, there are certain requirements for the combination of idioms. If idioms are abused and used irregularly, registered trademarks will not be successful.
This reminds enterprises of some key points to pay attention to when registering idioms as trademarks. First of all, we should reasonably standardize the use of idioms, clearly grasp the meaning and derivative meaning of idioms, and avoid the lack of significance when using idioms to specify goods or services. Avoid the abuse of idioms and make trademark registration face certain difficulties.
Trademark registration is gradually gaining popularity. It is not only a TV drama title that needs to be registered, but also a proper noun that needs to be registered, because it needs to have legal effect. Trademark registration and trademark transfer are indispensable in the market now.