China's products are among the best in the world in terms of output scale, but they are always inferior in the international market. Even the products of the same quality and specifications are always much cheaper than those of the world powers. The reason is the lack of internationally renowned regional brands and enterprises, the poor awareness of independent brands and brand maintenance, and the vicious competition among China enterprises to keep prices down. Handling registered trademarks, from trademark design, inquiry, announcement to official use, has complicated procedures and high professional level requirements, and the cultural quality of most small and medium-sized enterprises and self-employed households is still difficult to adapt. Decentralized registration of trademarks has high cost and low success rate, and it is difficult to guarantee the follow-up investment. The selection of well-known, famous and well-known trademarks often refers to the main economic indicators of the products using the trademark in the past three years, such as annual output, sales, profit, market share, ranking in the same industry and advertising investment, so it is quite difficult for a single enterprise to create a famous brand, especially for a large number of small and medium-sized enterprises.
The brand and its three contents, including trademark, quality standard and management system, are a complete system, which ensures that the products using this brand will inevitably produce fine products and bring benefits to market development. For a long time, although many domestic industries are extremely developed and there are many enterprises, there are few brands that are well-known nationwide and globally. Due to the small scale of most enterprises, the main body of production and marketing is too scattered, which leads to weak competitiveness in the market and sometimes vicious price competition inside. Applying for the registration of a collective trademark in a collective form can pool the strength of small and medium-sized enterprises, integrate resources, form a fist product, unify management and brand, form a joint force, expand the scale, create a famous brand, improve the competitiveness of goods and services, form a group advantage, and make up for the competitive disadvantage of small enterprises.
after China's entry into WTO, China's economic development is entering a high-end era of intellectual property protection. A high-end, regional collective brand can make enterprises in the region on a fair starting line, promote unity and promote technological progress. It provides basic conditions for future exchanges and cooperation on basic issues such as resources, environmental protection, energy, personnel training and scientific research. Foshan Ceramics in Foshan, Yanbu Underwear in Nanhai, Guzhen Lighting in Zhongshan, Humen Clothing in Dongguan, and Xintang Jeans Clothing in Guangzhou all applied for the registration of collective trademarks, aiming at increasing the awareness of brand creation in independent regions, enhancing the core competitiveness of regional brands, strengthening efforts by legal means, protecting the regional brands of this industry from illegal damage, and creating more regional manufacturing and circulation that are famous all over the world.
a collective trademark refers to a commodity trademark or a service trademark used by members of industrial and commercial organizations, associations or other collective organizations to show that the operators of commodities or service providers belong to the same organization.
The differences between collective trademarks and ordinary trademarks are as follows:
(1) Both collective trademarks and ordinary trademarks indicate the operators of goods or services, but collective trademarks indicate that goods or services come from an organization; Ordinary trademarks indicate that they come from a certain operator.
(2) Collective trademarks can only be registered by an organization, while ordinary trademarks can be registered by an organization or an individual operator.
(3) To apply for the registration of a collective trademark, you must submit the use management rules, but not to apply for a common trademark.
(4) collective trademarks cannot be used by members outside the organization, while ordinary trademarks can be used by members outside the organization.
(5) It is not necessary to sign a license contract when a collective trademark is licensed to its organization members, but a license contract must be signed when an ordinary trademark is licensed to others.
(6) collective trademarks cannot be transferred, and ordinary trademarks can be transferred to others.
(7) The Trademark Office shall not approve the registration of the same or similar trademarks within two years after the collective trademarks become invalid, and the period for ordinary trademarks is only one year.
Only when there is a trademark can there be a brand, and only when there is a brand can there be a famous brand. Only when there is a famous brand can the competitiveness of regional characteristic industries be improved. Collective trademark registration is of great benefit, even the only way, to promote industrial operation and improve competitiveness. Because the collective trademark is "an industry association or organization composed of many natural persons and enterprises * * * to apply for a trademark and use it together", because of its particularity, it can achieve the purpose of saving costs for products, protecting industries and creating brands and economies of scale. The biggest advantage of applying for registration of a collective trademark is that under the condition of not changing the identity of individual members, the production and operation capabilities of all individual members can be effectively combined by using a unified trademark, forming a quantitative advantage and showing a scale effect.
after applying for the registration of a collective trademark, all member enterprises that enjoy the right to use this brand should abide by relevant laws and regulations, and must not resort to vicious competitive means to lower prices, or they will be investigated for corresponding legal responsibilities. The registration of a collective trademark will legally bind some enterprises that only care about their own interests and ignore the collective interests. In the future, you can also rent booths in the name of collective exhibition groups and participate in wonderful domestic and international exhibitions to strive for better survival and development space. Even in responding to anti-dumping, we can win the final victory at a lower cost.