The popularity directly determines the trademark transfer price. Now, for example, if you add a trademark to the shoes of the same paragraph and quality, do you think Nike can make you more money or pull it back to make you more money? The answer is self-evident. And with the development of economy, people seem to be more sensitive to brands. A well-known brand will definitely make the goods valuable and bring more customer traffic to the merchants. Therefore, it is common sense that the transfer price of well-known trademarks is high.
The depth of impression given by a trademark name also affects its trademark transfer price. A good brand name will often bring twice the result with half the effort to the promotion of goods. We always like beautiful things. A good trademark will leave a deep impression on people, and naturally we will pay more attention to its products or have a better impression on them. Therefore, when buying a trademark, if the name is good, the trademark transfer price may be much more expensive than ordinary trademarks.
Whether the purchased trademark is complete or not will also affect the price of the trademark. When the Trademark Office approves a registered trademark, it also approves the goods or services limited by the trademark. A registered trademark can correspond to as many as ten kinds of goods or services. If the registered trademark of the trademark transfer is incomplete, and its trademark is a "residual trademark" with a use range of less than ten items, the purchase price of the trademark will be relatively low. Therefore, whether the trademark is complete or not will also affect the trademark transfer price.
In addition, registering the same commodity category is also the decisive factor of its price. There are many kinds of goods in the supermarket, and there will be many brands for us to choose from in the same category. The trademark price of this commodity will certainly not be too expensive. Things are rare, the less registered trademarks of similar goods, the more precious the goods, and the trademark transfer price will naturally go up.