1. The use of the CCTV broadcast brand involves a series of steps, including application, design and production of advertisements, broadcasting and subsequent brand maintenance. The following is a detailed process description:

1. Apply for a CCTV broadcast brand

Enterprises first need to apply for a broadcast brand to CCTV based on their own characteristics and promotion needs. This usually involves filling out relevant application forms and submitting company qualifications, product information and other information for review.

After passing the review, the enterprise will obtain the qualification of CCTV broadcast brand.

2. Design and produce advertisements

After obtaining the qualification, the company needs to contact CCTV as soon as possible to jointly design the content and form of the display advertisement.

Advertising content should closely follow the corporate brand and product features, and at the same time comply with CCTV’s broadcast standards and requirements.

During the advertising production process, companies can work closely with CCTV’s advertising production team to ensure the quality and effectiveness of advertising.

3. Play advertisements

After the advertisement is produced, the enterprise can negotiate with CCTV to determine the broadcast time and frequency.

CCTV will broadcast the advertisement according to the time and method agreed by both parties to achieve the best publicity effect.

4. Follow-up brand maintenance

After the advertisement is broadcast, companies need to continue to pay attention to the brand's market performance and consumer feedback.

Based on market feedback and consumer demand, companies can adjust brand promotion strategies and product strategies in a timely manner.

At the same time, companies also need to maintain communication and cooperation with CCTV to jointly promote the sustainable development and improvement of the brand.

Notes

During the entire application and use process, enterprises need to abide by the relevant regulations and requirements of CCTV to ensure the authenticity and legality of advertising content.

Companies also need to pay attention to protecting their intellectual property rights and brand image to avoid infringement or inappropriate behavior in advertising.

In addition, the use of CCTV’s broadcast brand can also be combined with other promotional resources and services of CCTV, such as brand express trains, dialogue elites and other brand communication activities, to further enhance the brand’s visibility and influence. These activities usually include online and offline brand promotion, honor crowning, corporate story sharing and other forms, which can help companies better demonstrate their strength and brand image.

In short, the use of CCTV broadcast brand is a systematic and complex process, which requires enterprises to fully understand and comply with relevant regulations and requirements, while maintaining close communication and cooperation with CCTV. Only in this way can the effective broadcast of advertisements and the effective promotion of the brand be ensured.

CCTV CCTV broadcast brand

2. The application process for CCTV CCTV broadcast brand usually involves multiple links. The following is the detailed application process:

1. Preparation Application materials

Before applying, companies need to prepare a series of materials for review. These materials include but are not limited to:

Copy of business license: proving the legal business qualifications of the enterprise.

Product registered trademark certificate: proves the brand rights of the company's products.

Product quality inspection report: proves that the quality of the company's products meets relevant standards.

Quality after-sales service commitment: Indicates the company's attitude and commitment to product after-sales service.

Proof materials of quality management system, environmental management system certification and other honorary certificates: showing the company's management level and honors obtained.

Product description or company profile: introduce the company and product features in detail.

Special industries require a production license: For specific industries, a production license needs to be submitted to prove the company's legal production capacity.

Enterprise Commitment Letter: Enterprises need to make a commitment to the authenticity of submitted materials and compliance with relevant regulations.

2. Submit application materials

Enterprises can obtain detailed application guidelines through the official CCTV advertising website or CCTV advertising investment service hotline (such as 010-68530888), and submit application materials as required. When submitting, the completeness and accuracy of the materials should be ensured in order to successfully pass the review.

3. Review and Negotiation

CCTV’s advertising investment department will review the submitted company information and evaluate the company’s qualifications, product features and advertising creativity, etc. After passing the review, the two parties will conduct further negotiations, including details such as advertising content, broadcast time, and fees.

4. Agreement signing and payment

After both parties reach an agreement, a formal advertising playback agreement will be signed. The enterprise needs to pay a certain proportion of advertising money as investment protection as stipulated in the agreement. The specific amount of the fee will vary depending on factors such as the length, broadcast time, and frequency of broadcast of the advertisement.

5. Advertisement production and broadcast

After the agreement is signed and fees are paid, the company will start the production of advertisements. CCTV will provide necessary support and guidance to ensure that advertising content meets broadcast requirements. After the advertisement is produced, it will be broadcast on CCTV at the agreed time and method.

6. Follow-up services and evaluation

After the advertisement is broadcast, CCTV will provide relevant follow-up services, such as advertising effect evaluation, market feedback collection, etc. Enterprises can adjust and optimize brand promotion strategies based on evaluation results and market feedback.

Notes

During the application process, enterprises should maintain close communication with CCTV and keep abreast of the review progress and broadcast arrangements.

Enterprises should ensure the authenticity and legality of advertising content and avoid false propaganda and infringement.

Before signing an agreement and paying fees, enterprises should carefully read the terms of the agreement to ensure that their own rights and interests are protected.

In general, the application process for CCTV broadcast brand is a rigorous and meticulous process, which requires full preparation and active cooperation from enterprises. Through this process, companies can showcase their strengths and product features on CCTV, an authoritative media platform, and enhance brand awareness and influence.